General information


Position: Professor

Office: TCM 1 - TEACHING ROOM 1

Correu Electronic: mmartinezca@tecnocampus.cat

ORCID code: Visit

Research gate: Visit

Professional category: Doctor

schools


HIGHER SCHOOL OF SOCIAL AND BUSINESS SCIENCES

Degree or degrees to which he teaches class


Description of the academic, research and / or professional profile


Dr. Matilde Martínez Casanovas is a partner and Director of the CreaInnova Institute. CreaInnova Institute is specialized in a wide portfolio of training, professional events and integration of Innovation and Creativity tools, and its trademarks include the CreaInnova™ Institute, or the Innovation Factory™ Institute, among others specialized in markets vertical 

Dr. Matilde Martínez Casanovas PhD in Creativity, Innovation and Learning from the Ramon Llull University (Barcelona, ​​Spain). Leadership Executive Education: W50 Women on Board of Directors by UCLA Anderson School of Management. MBA from EAE Business School and IL3 from the University of Barcelona. She has a degree in Psychology from the University of Barcelona (Barcelona, ​​Spain). Postgraduate degree in Business Innovation Management from the Complutense University of Madrid (Madrid, Spain). University Expert Postgraduate in Internet Education and Online Training by UNED (Madrid, Spain). Postgraduate Diploma in Expert Consulting in Internet and e-commerce Applications from the University of Alcalà (Alcalá de Henares, Spain) and Postgraduate Diploma in Marketing Management from Manhattant College (New York, USA). Organizational mentor for the "Mentoring Network of Spain".

He has participated in the design of Innovation Forums for several corporations. Participates as an expert in the awareness and dissemination phases of Innovation projects. Professionally, she has been involved in training for 20 years. Director of training programs in innovation and creativity for SME groups in the construction, metallurgical, textile sectors, among others in their different areas with special emphasis on commercial teams. She is personally interested in learning innovation techniques in business environments and is an expert in training developments on strategic and tactical aspects of Innovation.

She is the author of articles, presentations, international conferences, book chapters and co-author of the books 'Guide to promotion through new technologies on the Internet' of the Federation of Trade Fairs of Catalonia and 'Creative management of start-ups' of the Pocket Emprendia collection.

Creator of Creativity Kit®️, a creativity stimulation and training kit. Creator of Innovation Kit®️, a kit to help create new and innovative solutions centered on people. She is a member of several women's associations, where she has led projects related to the promotion of equality, entrepreneurship, creativity and innovation."

It has developed more than 140 actions related to innovation management over the last 20 years. He has participated and managed Innovation projects in companies and organizations such as NOVARTIS, SOLVAY, AMGEN, ALMIRALL, Cafento, IBEROSTAR, ESTEVE, or CIDEM among others.

Scientific activity


Articles

Year of publication Title Author

2012

CREATIVITY AND INNOVATION OF CAMERNOVA: INNOVATION NOTEBOOKS (IV)

MATILDE MARTÍNEZ CASANOVAS

2012

CREATIVITY AND INNOVATION OF CAMERNOVA: INNOVATION NOTEBOOKS (IV)

MATILDE MARTÍNEZ CASANOVAS

2012

CREATIVITY AND INNOVATION OF CAMERNOVA: INNOVATION NOTEBOOKS (IV)

MATILDE MARTÍNEZ CASANOVAS

2009

CREATIVITY AND INNOVATION OF CAMERNOVA: INNOVATION NOTEBOOKS (I)

MATILDE MARTÍNEZ CASANOVAS

2011

PROCEEDINGS OF THE XXII ISPIM CONFERENCE 2011 HAMBURG, GERMANY - JUNE 12-15, 2011

MATILDE MARTÍNEZ CASANOVAS, FRANCESC MIRALLES, RAFAEL GARCÍA, MARCOS GÓMEZ

2018

HOW LEARNING SPACES IN HIGHER EDUCATION HELP IMPROVE ACADEMIC RESULTS

MARTÍNEZ CASANOVAS, MATILDE; BUIL FABREGÀ, MARIAN

2019

FLIPPED CLASSROOM AS AN ACTIVE LEARNING METHODOLOGY IN SUSTAINABLE DEVELOPMENT CURRICULA

MARIAN BUIL-FABREGÁ, MATILDE MARTÍNEZ CASANOVAS, NOEMI RUIZ-MUNZÓN, WALTER LEAL FILHO

2010

IN PROCEEDINGS 5TH EUROPEAN CONFERENCE ON INNOVATION AND ENTREPRENEURSHIP (ECIE 2010, ISBN 978-1-906638-75-7)

MARTÍNEZ CASANOVAS, MATILDE., MIRALLES, FRANCESC., GÓMEZ, MARCOS, GARCÍA, RAFAEL

2010

IN PROCEEDINGS XXI ISPIM CONFERENCE: THE DYNAMICS OF INNOVATION (ISPIM 2010, ISBN 978-952-214-926-8)

MARTÍNEZ CASANOVAS, MATILDE., MIRALLES, FRANCESC., GÓMEZ, MARCOS, GARCÍA, RAFAEL

2010

IN PROCEEDINGS XXI ISPIM CONFERENCE: THE DYNAMICS OF INNOVATION (ISPIM 2010, ISBN 978-952-214-926-8)

DEW, ROBERT., HEARN, GREG., MARTÍNEZ CASANOVAS, MATILDE., VON STAMM, BETTINA

2010

IN PROCEEDINGS XXI ISPIM CONFERENCE: THE DYNAMICS OF INNOVATION (ISPIM 2010, ISBN 978-952-214-926-8)

GARCÍA ESCARRÉ, RAFAEL., MARTÍNEZ CASANOVAS, MATILDE., GÓMEZ JIMÉNEZ, MARCOS., MIRALLES, FRANCESC

2010

IN PROCEEDINGS XXI ISPIM CONFERENCE: THE DYNAMICS OF INNOVATION (ISPIM 2010, ISBN 978-952-214-926-8)

GÓMEZ JIMÉNEZ, MARCOS., GARCÍA, RAFAEL., MARTÍNEZ CASANOVAS, MATILDE., MIRALLES, FRANCESC

2009

IN PROCEEDINGS 4TH EUROPEAN CONFERENCE ON ENTREPRENEURSHIP AND INNOVATION (ECEI 2009, ISBN 978-1-906638-42-9 CD)

MARTÍNEZ CASANOVAS, MATILDE., MIRALLES, FRANCESC., GÓMEZ, MARCOS., GARCÍA, RAFAEL

2009

IN PROCEEDINGS XX ISPIM CONFERENCE: THE FUTURE OF INNOVATION (ISPIM 2009, ISBN 978-952-214-767-7)

MARTÍNEZ CASANOVAS, MATILDE., MIRALLES, FRANCESC., GÓMEZ, MARCOS., GARCÍA, RAFAEL

2021

HIGHER EDUCATION: THE BEST PRACTICES FOR FOSTERING COMPETENCES FOR SUSTAINABLE DEVELOPMENT THROUGH THE USE OF ACTIVE LEARNING METHODOLOGIES

MARTÍNEZ CASANOVAS, M., RUíZ-MUNZÓN, N. AND BUIL-FABREGá, M.