General information


Position: Professor

Office: TCM 1 - TEACHING ROOM 1

Correu Electronic: tgonzalez@tecnocampus.cat

ORCID code: Visit

Professional category: Associate

schools


HIGHER SCHOOL OF SOCIAL AND BUSINESS SCIENCES

Degree or degrees to which he teaches class


Description of the academic, research and / or professional profile


Currently, I am dedicated to the field of academic training at both the Undergraduate and Master's level. I am pleased to share with students the experience and knowledge acquired during my long professional life and to encourage their approach to the reality of the world of work. I have worked in both the public and private spheres in organizations in various sectors, participating in the definition and development of actions aimed at contributing to business objectives. Extensive experience in Strategic Communication, Change Management, Marketing and Event Organization. Participation in SAP / R3 Implementation Projects, Organizational Development and Management Models. Specialties: Strategic Communication, Institutional Communication, Corporate Image, Crisis Offices, Change Management, Marketing. Corporate Event Management.

Training and Professional Experience


Academic training

Qualification Institution
MASTER'S DEGREE IN INTEGRAL COMMUNICATION COMPLUTENSE UNIVERSITY OF MADRID
MASTER'S DEGREE IN CORPORATE EVENT MANAGEMENT AND PROTOCOL COMPLUTENSE UNIVERSITY OF MADRID
MANAGEMENT TRAINING PROGRAM INSTITUTE OF HIGHER ADMINISTRATION STUDIES (IESA)
DEGREE IN TOURISM. APPROVED DEGREE (DEGREE IN SOCIAL AND LEGAL SCIENCES) SIMON BOLIVAR UNIVERSITY
MASTER'S UNIVERSITY IN STRATEGIC MANAGEMENT OF INFORMATION AND KNOWLEDGE IN ORGANIZATIONS OPEN UNIVERSITY OF CATALONIA

Scientific activity


Articles

Year of publication Title Author

2022

COMPUTATIONAL AND DECISION METHODS IN ECONOMICS AND BUSINESS DATA DRIVEN BUSINESS MODEL: A STRATEGY FOR TRANSPARENCY IN THE SHARING ECONOMY. A BIBLIOMETRIC OVERVIEW

CAROLINA LUIS-BASSA, THIBISAY GONZÁLEZ-RODRÍGUEZ