General information


Subject type: Optional

Coordinator: Julián Horrillo Tello

Trimester: First term

Credits: 4

Teaching staff: 

Julián Horrillo Tello

Skills


Specific skills
  • CE15: Have basic knowledge of production and manufacturing systems.

  • CE17: Applied knowledge of business organization.

Description


Subject framed in the subject Optional, of eminently practical approach oriented to the development and the management of industrial businesses inside the new paradigm of the Industry 4.0. The course aims to bring our future engineers closer to the reality of the company and the market, while simulating the operation of an industrial company, considering its main functional areas, such as production and logistics, marketing and sales, customer service, R + D + I, and people management. The course aims to train students in aspects related to the design and management of products and processes of the company in the framework of Industry 4.0. In this framework, different tools and methodologies for the design of innovative products are studied, oriented towards the concept ofsmart product. On the other hand, the central process of the new industrial model is being worked on: the digital transformation of the company, taking advantage of the implementation of a management model based on business processes and the knowledge generated by digitizing them. Finally, work is done on the design of the manufacturing process, and on the planning and control of the operation of the business.

Learning outcomes


At the end of the course the student must be able to:

  • LO2: Use techniques and tools for the design and control of operations in production systems (CE 15, CE 17).
  • LO8: Ensure that an organization's ICT systems function properly, are secure, and are properly installed, maintained, updated, and replaced, and that the organization's people receive proper ICT support (CE 15, CE 17)
  • LO9: Demonstrate knowledge and know how to apply the appropriate techniques to model and analyze the different types of decisions (CE 15, CE 17)
  • LO10: Develop the knowledge and coordination skills of the different departments of purchasing, supply, production and distribution of the product (CE15, CE 17).
  • LO11: Understand the workings of contemporary economies (EC 15, EC 17).
  • LO12: Acquire the skills needed to position a product on the market (CE 17).
  • LO14: Design and manage information systems (CE 15, CE 17).

Working methodology


The subject consists of 3 hours a week of face-to-face classes in the classroom (large group), where the theoretical contents will be developed and practical exercises and problems will be solved, and 10 hours per laboratory practice course (small group). where practical aspects of the first four activities of the subject will be worked.

The methodology used allows to establish a framework in which the student can apply, in a situation of reality, the knowledge acquired throughout the degree, at the same time as acquiring new ones, related to the real operation of the company. and its management, within the framework of Industry 4.0. The complete business cycle (PURCHASE - MANUFACTURE - SALE) is contemplated, working from two key points of view in the industrial company: the PRODUCT and the PROCESS, being each of them approached from the double slope of the DESIGN and the MANAGEMENT. 

We work in groups, each of which is responsible for redesigning and leading the management model of a simulated industrial company (the same for all groups), with an emphasis on the design and management of business processes, and in the technical and functional design of the product and the management of its incorporation in the company's portfolio. Each member of the group will be responsible for a functional area of ​​the company, although the assessment of the work will always be done from the perspective of its overall operation.

Throughout the course, different challenges are posed, based on an initial case studied, which the working groups will have to solve with criteria 'efficiency and effectiveness, using real methods and technologies. The orientation of the general management of the company is based on the digitization and reengineering of business processes, emphasizing the strategic role of information and communication technologies in business management, and highlighting the multidisciplinary nature of the company. business activity.        

Throughout the course there will be a small number of theoretical sessions for the general presentation of the central topics of the subject, but basically all the sessions will be work in the classroom or in the laboratory solving the challenges posed.

Whenever deemed appropriate, activities of a completely optional nature will be made available to students to help them prepare and prepare for those of a compulsory nature.

Contents


Content title 1: Introduction to the management of the industrial company

  • smartfactory and Industry 4.0
  • Business strategy
  • From idea to product
  • The business processes of the industrial company
  • The buying process. Suppliers
  • The manufacturing process
  • The sales process. Markets
  • Environmental management of the company

Content title 2: Knowledge Management

  • Globalized competitive environment.
  • The company as an information system
  • Intellectual Capital and Intangible Management
  • Models for knowledge management
  • Application of the knowledge value chain
  • Knowledge management support tools and systems

Content title 3:  Product design

  • Sustainable product design
  • Product Innovation
  • Smart product
  • Product design support tools

Content title 4:  Product management

  • Product portfolio management
  • Technological surveillance and competitive intelligence
  • Corporate entrepreneurship
  • Product management support tools

Content title 5:  Process design

  • Process reengineering and digital transformation of the company
  • Raw material stock management policies, in transit and finished product
  • Production system design: Process innovation, sustainability and energy productivity
  • Industrial marketing. Industrial strategy
  • Process design support tools

Content title 6:  Process management

  • Purchasing management
  • Operations management
  • Commercial management
  • Support tools: Supply Chain Management (SCM), Enterprise Resource Planning (ERPs), Customer Relationship Management (CRM)

Learning activities


Title of the activity 1: Business strategy design. Functional and formal product design

  • DESCRIPTION: Presentation of the organizational structure of the simulated company, as well as its product and its competition. Different works will be proposed with the aim of analyzing in depth the situation of the company. Based on the results obtained, design a business strategy, including an in-depth review of the formal and functional analysis of the company's product.
  • SUPPORT MATERIAL: Explanatory dossier provided by the teacher, academic articles on strategy and product innovation and bibliography of the subject.
  • COMPETENCES: CE 15, CE 17
  • EVIDENCE OF LEARNING OUTCOMES: RA9, RA10, RA11, RA14
  • DELIVERABLES AND LINKS WITH THE EVALUATION: Group report with the result of the activity. This activity represents 20% of the total grade of the subject.
  • SPECIFIC OBJECTIVES:
    • Use SWOT analysis to gather information that allows the subsequent design of a business strategy
    • Gather valuable information about the competition
    • Identify business opportunities in a specific context
    • Design the business strategy for an industrial business line
    • Apply techniques for product innovation
    • Organize and plan work among group members
  • LABORATORY SESSIONS: 1 session

 

Title of the activity 2: Technical design of the product. Positioning

  • DESCRIPTION: Based on the results of the previous activity, update the technical design of the product, and design specific actions for the positioning of the product in the market.
  • SUPPORT MATERIAL: Explanatory dossier provided by the teacher and bibliography of the subject.
  • COMPETENCES: CE 15, CE 17
  • EVIDENCE OF LEARNING OUTCOMES: RA2, RA8, RA9, RA12
  • DELIVERABLES AND LINKS WITH THE EVALUATION: Group report with the result of the activity. This activity represents 20% of the total grade of the subject.
  • SPECIFIC OBJECTIVES:
    • Use real tools for product design
    • Write the documentation corresponding to the product design project
    • Understand the relationship between the functions of marketing and operations
    • Organize and plan work among group members
  • LABORATORY SESSIONS: 1 session

 

Title of the activity 3: Technical design of the manufacturing process. Operations, marketing and finance

  • DESCRIPTION: Based on the results of previous activities, review and propose a redesign of the company's production system, and its main business processes. The design will include an assessment of the investment costs and the new cost structure of the company, assessing the return on investment from the update of the company's business objectives.
  • SUPPORT MATERIAL: Explanatory dossier provided by the teacher and bibliography of the subject.
  • COMPETENCES: CE 15, CE 17
  • EVIDENCE OF LEARNING OUTCOMES: RA2, RA8, RA10, RA12, RA14
  • DELIVERABLES AND LINKS WITH THE EVALUATION: Group report with the result of the activity. This activity represents 20% of the total grade of the subject.
  • SPECIFIC OBJECTIVES:
    • Use real tools to design a simple production system
    • Understand and calculate the return on a productive investment
    • Understand the difference between costs and investments
    • Understand the relationship between the functions of marketing, operations and finance
    • Design business processes and their digitization
    • Organize and plan work among group members
  • LABORATORY SESSIONS: 1 session

 

Title of the activity 4: Production planning and control. Demand forecast, PMP, MRP, and purchases controlling 

  • DESCRIPTION: From the designed product and manufacturing process, plan and control production with the help of an ERP system.
  • SUPPORT MATERIAL: Explanatory dossier provided by the teacher and bibliography of the subject.
  • COMPETENCES: CE 15, CE 17
  • EVIDENCE OF LEARNING OUTCOMES: RA2, RA8, RA9, RA10, RA14
  • DELIVERABLES AND LINKS WITH THE EVALUATION: Group report with the result of the activity. This activity represents 20% of the total grade of the subject.
  • SPECIFIC OBJECTIVES:
    • Understand the value of production planning
    • Know and apply different methods of forecasting demand
    • Define procedures for management control
    • Use an ERP
    • Use a CRM
    • Organize and plan work among group members
  • LABORATORY SESSIONS: 2 sessions

 

Title of the activity 5: Examen 

  • DESCRIPTION: Written test to evaluate the theoretical and practical concepts developed throughout the course, especially the main aspects related to the work done throughout the course.
  • SUPPORT MATERIAL: Materials of the subject, bibliography and documentation generated in activities 1 - 4.
  • COMPETENCES: CE 15, CE 17
  • EVIDENCE OF LEARNING OUTCOMES: RA2, RA9, RA10, RA11, RA12
  • DELIVERABLES AND LINKS WITH THE EVALUATION: Resolution of the test. This activity represents 20% of the total grade of the subject
  • SPECIFIC OBJECTIVES:
    • Eminently evaluative objective of the degree of achievement of theoretical knowledge and its application to real practical situations
    • Collect information for individual summative assessment

 

For each activity, teachers will report on the particular rules and conditions that govern them. This information will be communicated in the physical classroom and / or published in the virtual classroom.

One-on-one activities presuppose the student's commitment to carry them out individually. All activities in which the student does not fulfill this commitment regardless of their role (origin or destination) will be considered suspended.

Likewise, the activities to be carried out in groups presuppose the commitment on the part of the students who make it up to carry them out within the group. All activities in which the group has not respected this commitment regardless of its role (origin or destination) will be considered suspended. The responsibility for the results of the work lies with the group, and not with the individuals who make it up. In any case, teachers can, based on the information they have, customize the grade for each member of the group.

Any undelivered activity will be considered scored with zero points. Failure to attend a session automatically excludes from the evaluation of the corresponding activity, being considered scored with zero points.

It is optional for teachers to accept or not deliveries outside the deadlines indicated. In the event that these late deliveries are accepted, it is up to the teacher to decide whether to apply a penalty and the amount thereof.

 

Evaluation system


The evaluation of the subject will be based on the results obtained by the company throughout the semester. Part of the evaluation is common to all team members, depending on the business results achieved; and another is individual based on the results of the functional area for which each student is responsible, and the results of the evaluation of activity 5 (Exam). Activities related to the areas of knowledge will be proposed: strategy, purchasing and suppliers, manufacturing, sales and marketing, R & D & I. Each of these areas will be the responsibility of a student in the work team. The weight of each of the activities in the final evaluation of the subject is indicated below.

ACTIVITY 1: 20%

ACTIVITY 2: 20%

ACTIVITY 3: 20%

ACTIVITY 4: 20%

ACTIVITY 5: 20%

Attendance at class sessions and the delivery of the corresponding reports of the activities developed is a necessary condition for the evaluation of the subject.

The first 4 activities of the subject make up a general project, so that each activity, if necessary, can be recovered by performing the next, from the feedback received from its correction.

For activities 1 to 4, if the result of their evaluation is not satisfactory, or the teachers consider it opportune, they will be able to summon the members of the group to carry out an individualized evaluation test.

 

 

REFERENCES


Basic

CARLES, M .; BARBENA, P .; MORALES, S. (2020). Mention in Intelligent Manufacturing in Industry 4.0. EXCEPT.

HORRILLO, J. (2020). Materials of the subject of Organization of the Company in the Ind. EUPMT. Mataró.

Complementary

ACC1Ó (2009). Innovation in the development of new products. Guides to Innovation and Internationalization. Government of Catalonia.

BOOTHROYD, G .; DEWHURST, P .; NIGHT, W. (2011). Product Design for Manufacture and Assembly. CRC Press.

JOYANES, L. (2017). Industry 4.0 the Fourth Industrial Revolution. Alfaomega - Marcombo.

CONESA, V. (2010). Methodological Guide for Environmental Impact Assessment. Mundi-Prensa, Madrid.

ESCORSA, P .; MASPONS, R. (2001). From technological surveillance to competitive intelligence. Financial Times, Prentice Hall. Madrid.

EDVINSON, L .; MALONE M. (1998). The intellectual capital, Editorial Norma, Mexico 1998.

KOTLER P. and G. ARMSTRONG (2008), Principles of Marketing, 12th edition. Madrid: Pearson Education.

PORTER, M (1987). Competitive Advantage. CECSA. Mexico.

SUÑE, A .; GIL, F,; ARCUSA, I. (2004). Practical manual for designing production systems. Díaz de Santos

CHORAFAS, DN (2008). Integrating ERP, CRM, Supply Chain Management and Smart Materials. Auerbach Publication

DAVENPORT, TH; PRUSAK, L. (2001). Knowledge in action. Prentice Hall. Buenos Aires.

DOMÍNGUEZ MACHUCA, JA, et al. (2003). Operations management. Tactical and operational aspects in production and services. McGraw Hill. Madrid

DRUCKER, P. (reprint 2004). The practice of management. Harper & Row Publishers. New York.

VELASCO, J. (2007). Production organization. Plant distributions and improvement of methods and times. Theory and practice. Pyramid. Madrid