What are you looking for?
L'assignatura s'imparteix en català amb continguts en castellà i angles.
B3_Students have the ability to gather and interpret relevant data (usually within their area of study), to make judgments that include reflection on relevant social, scientific or ethical issues
B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences
EFB6_Adequate knowledge of the concept of company, institutional and legal framework of the company. Organization and management of companies
ESI1_Ability to integrate Information and Communications Technology solutions and business processes to meet the information needs of organizations, enabling them to achieve their goals effectively and efficiently, thus achieving competitive advantage
ESI4_Ability to understand and apply the principles and practices of organizations, so that they can act as a link between the technical and management communities of an organization and actively participate in user training
T1_That students know a third language, which will be preferably English, with an adequate level of oral and written form, according to the needs of the graduates in each degree
T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources
It is an eminently practical training subject based on the discipline of entrepreneurship and innovation. At the end the student must achieve the competence of entrepreneurship and innovation which in turn is worked from 3 capabilities: i) Alertiveness (ability to detect opportunities), ii) the ability creative (ability to respond to opportunities in an original way) iii) personal initiative (ability to carry out the solution by mobilizing the necessary resources)
Entrepreneurial / innovative competence is essential in the training of a senior graduate who is expected to have initiative, vision and autonomy within an organization.
Upon completion the student should be able to:
The methodology of the subject combines master classes (theory class in the classroom or non-contact but simultaneously according to schedule) and practice classes. Entrepreneurship and innovation is a discipline and as such they start from a broad theoretical body. However, this is a discipline of practical application and that is why internships in a company laboratory are a fundamental pillar for achieving learning objectives.
The teaching formats are:
Planning |
|
||||||
Guided learning |
|
Autonomous learning |
|||||
Hours |
Content |
Hours |
Internships |
Activities: Forums / exercises / test |
|
Freely practical |
|
Week 1 (introductory) |
4 |
Basics I: Concepts of entrepreneurship and innovation (E&I) |
2 |
|
A1. Individual exercise 1: Personal business card |
|
|
Week 2 |
4 |
Basics II: Talent. Attitude. Personality. Motivation. Entrepreneurial team Fundamentals III: Design Thinking. |
2 |
P0: High performance equipment |
|
A1 |
|
Week 3 (research phase)
|
4 |
E&I Research Phase: Challenge framing: Stakeholders. Trends. Technology. Industry. Innovation
|
2 |
P1: Mind map of the challenge |
|
|
|
Week 4
|
4 |
E&I Research Phase: Problem discovery. Synthesis and opportunity framework |
2 |
P2: Observation mural |
|
|
P0 + P1 |
Week 5 |
4 |
E&I Research Phase: Opportunity synthesis. |
2 |
P3: Problem synthesis Map of empathy |
1st TEST |
||
Week 6 (ideation phase) |
4 |
Ideation Phase in E&I: Solution ideas. Value proposition |
2 |
P4: Map of ideas |
A2. Class forum: Do the needs be created by the market or do they exist in person? |
|
P2 + P3 |
Week 7 |
4 |
Ideation Phase in E&I: Business idea
|
2 |
P5: Canvas of the business model |
Incubator Visit |
|
|
Week 8 |
4 |
Ideation Phase in E&I: Prototype and Test.
|
2 |
P6 / 7: Prototype and validation test |
|
A2 |
P4 + P5 |
Week 9 (validation phase) |
4 |
E & I Validation Phase: Lean StartUp. Metrics. Experiments and measurements Financial Plan.
|
2 |
P8: Financial roadmap |
2nd TEST |
||
Week 10 |
4 |
E & I Validation Phase: Pitch business case design.
|
2 |
P9: Public Defense / PITCH |
|
|
P6 / 7 + P8 + P9 |
|
|
|
|
|
Final exam |
|
|
Dedication template
1 ECTS = 10 hours of guided learning + 15 hours of autonomous learning = 25 hours of dedication
Dedication Organization: 4 ECTS |
Dedication |
||
Hours |
% |
||
Guided learning |
Master class |
20 |
|
Laboratory Practices |
20 |
|
|
|
|
|
|
Total |
40 |
40% |
|
Learning self employed |
Participation (online / in-class forums or videoconference or deliverable exercises or periodic control test preparation) |
30 |
|
Work group practices (x 3 people) |
30 |
|
|
|
Total |
60 |
60% |
Total |
|
100% |
The content is part of the methodology of Entrepreneurship and Innovation with Design Thinking developed by Professor Jaume Teodoro and called ToolBoad ©. It is structured from the following scheme:
Block A: Entrepreneurship and innovation challenge
Concepts of entrepreneurship and innovation. Research and state of the art. Entrepreneurial skills.
Design Thinking. Person-Centered Design. Service Design. agile methodologies
Motivation. Attitude. Talent. Self-knowledge. Eclectic team
Map of the entrepreneurial team
Block B: Entrepreneurship design and innovation
1. E&I Research Phase
1.1. Starting challenge.
Concepts: Trends. Technologies.
Methods: Value chain. Stakeholders Analysis
Tool: Mind map framing the challenge
2.2. Research in problem area
Concept: Problem. Need.
Method: Interview. Ethnography.
Development tool: Observation mural.
2.3. Definition and framework of opportunity
Concept: Empathy. Insight. Innovation.
Method: Problem synthesis. Person.
Development tool: Empathy map
2. Ideation Phase in E&I
2.1. Value proposition
Concept: Value. Idea.
Method: Brainstorming. Co-creation. Selection / evaluation of ideas
Development tool: Map of ideas
2.2. Business Idea
Concept: Business model. Business variables
Method: Value generation.
Development tool: Canvas of business model
2.3. unique offer
Concept: Customer experience. Minimum viable product.
Methods. Conceptual prototype. Functional prototype.
Development tool: Customer travel map
3. Validation Phase in E&I
3.1. clients
Concept: Customer Generation. Market. Scalability.
Method: Lean start up.
Key tool: Validation canvas
3.2. Business case
Concepts. Income statement. Stock. Treasury. Investment
Method: Metrics. PEF
Key tool: Financial roadmap
3.3. initiative
Concept: Seed capital. Investment forum. StartUp
Method: SWOT.
Key tool: Mind map of the pitch
Activity 1 |
Business cases in the sector |
Description |
Immersion is sought in a practical case that the student identifies with his sector of future professional activity. The method of the case consists of a cooperative work where from the process of guidance of the professor the case of creative form is solved
|
Learning outcomes to which it contributes |
LO1, LO2, LO4, LO6 |
Assessment |
Individual work |
Activity 2 |
Discussion forums |
Description |
It seeks to address a topical issue or generator of different points of view and opinions
|
Learning outcomes to which it contributes |
LO1, LO4, LO8 |
Assessment |
Group practice work |
Activity 3 |
Visit to the Tecnocampus incubator |
Description |
It is a matter of taking advantage of the opportunity of the TecnoCampus ecosystem to know first hand what the incubation phase consists of, what is needed to apply and what facilities can be had at hand.
|
Learning outcomes to which it contributes |
LO2, LO5 |
Assessment |
Individual activities |
Activity 4 |
Video library / e-campus links |
Description |
An e-campus creates a folder with videos and relevant references from the world of innovation and entrepreneurship so that students can expand their knowledge and those who wish can go further. the different elements contain self-test questions at the individual level |
Learning outcomes to which it contributes |
RA4 |
Assessment |
All of the above |
Internships |
On-line tools for entrepreneurship and innovation |
Description |
During the course, the most current tools and methods of the moment are used (Business Canvas, Lean Startup, Customer Development, Service Design, Design Thinking Service Blueprint, Pitch, User Story, Empthy Map, Ideation, ...)
The tools are worked on in depth throughout the ten deliverable elements of the practices (which range from P0 to P9 as can be consulted in the subject's General Planning) As a final compendium of practices, the public defense of group work is based on a pitch. From the PITCH the teacher evaluates and the set of students make a critical assessment emulating the role of an investor using an adhoc rubric. |
Learning outcomes to which it contributes |
LO3, LO4, LO5, LO6, LO7, LO8 |
Assessment |
Group practice work |
Ordinary assessment is carried out by continuous assessment from the following scheme (all three groups of grades must be graded with a grade greater than or equal to 4 to be eligible to be graded in continuous assessment):
Recovery is carried out when one of the grades is less than five and is done by exam in recovery period based on the following scheme:
Evaluation System
|
||
|
Ordinary assessment (continued) |
Extraordinary evaluation (recovery) |
Individual activities |
20% |
0 |
Group practices via rubric (Let> = 4) |
40% |
0
|
Examen (Let> = 4) |
40% |
100%
|
TOTAL: |
<= 10 |
<= 5 |
Idris Mootee. Design thinking for strategic innovation. Ed. Active Company
Eric Ries, The Lean Startup. How Constant Innovation Creates Radically Successful Businesses. Portfolio Penguin, 2011.
Alexander Osterwalder, Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Ghangers, and Challengers. John Wiley & Sons. 2010.
Steve Blank & Bob Dorf, The Startup Owner's Manul. The Step-by-Step Guide for Building a Great Company. K&S Ranch, Inc. 2012.
Open Innovation. William Chesbrought
The innovators dilemma. Clayton Christensen
The Four steps to the epiphany. Steve Blanck