General information


Subject type: Mandatory

Coordinator: Alfonso Palacios González

Trimester: First term

Credits: 4

Teaching staff: 

Jaume Teodoro Sadurní

Teaching languages


L'assignatura s'imparteix en català amb continguts en castellà i angles.

Skills


Basic skills
  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues

  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences

Specific skills
  • EFB6_Adequate knowledge of the concept of company, institutional and legal framework of the company. Organization and management of companies

  • ESI1_Ability to integrate Information and Communications Technology solutions and business processes to meet the information needs of organizations, enabling them to achieve their goals effectively and efficiently, thus achieving competitive advantage

  • ESI4_Ability to understand and apply the principles and practices of organizations, so that they can act as a link between the technical and management communities of an organization and actively participate in user training

Transversal competences
  • T1_That students know a third language, which will be preferably English, with an adequate level of oral and written form, according to the needs of the graduates in each degree

  • T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources

Description


It is an eminently practical training subject based on the discipline of entrepreneurship and innovation. At the end the student must achieve the competence of entrepreneurship and innovation which in turn is worked from 3 capabilities: i) Alertiveness (ability to detect opportunities), ii) the ability creative (ability to respond to opportunities in an original way) iii) personal initiative (ability to carry out the solution by mobilizing the necessary resources)

Entrepreneurial / innovative competence is essential in the training of a senior graduate who is expected to have initiative, vision and autonomy within an organization.

 

Learning outcomes


Upon completion the student should be able to:

 

  • RA1. Understand the challenges of entrepreneurship and know how to evaluate a personal entrepreneurship decision
  • RA2. Understand the framework of innovation and innovation management in a company
  • RA3. Use the Design Thinking methodology to carry out an innovative activity, as an entrepreneur or as an agent of change in an already established organization.
  • RA4. Analyze problems / needs and detect opportunities for entrepreneurship / innovation
  • RA5. Design the business model of a project
  • LO6. Validate entrepreneurship and innovation projects (prototyping and testing)
  • RA7. Raise initiatives based on the financial economic planning of the entrepreneurship or innovation project
  • RA8. Defend the entrepreneurship project in front of investment forums (StartUp) or internal investment committees (Intra entrepreneurship)

Working methodology


The methodology of the subject combines master classes (theory class in the classroom or non-contact but simultaneously according to schedule) and practice classes. Entrepreneurship and innovation is a discipline and as such they start from a broad theoretical body. However, this is a discipline of practical application and that is why internships in a company laboratory are a fundamental pillar for achieving learning objectives.

 

The teaching formats are:

 

  • Classes: The teacher explains the concepts in the classroom (or in non-face-to-face video conferencing simultaneously). During the class the participation of the student is looked for opening subjects of discussion and sharing contents of reference (articles, videos, cases of the sector, the present time, ...).
  • Exercises. The teacher proposes exercises from the virtual campus to work on specific concepts. Also a library of videos and links
  • Forums. The teacher opens online forums where each student must provide a minimum of 2 annotated entries. In addition, debates are opened in theory classes
  • Methods and tools. Learning is conducted by methods specific to the entrepreneurial environment: Design Thinking, Canvas Business Model, Lean StartUp.
  • Group practical project: Throughout the course a group entrepreneurship / innovation project is developed (3-4 students). It starts from identifying a challenge, turning the challenge into a problem to be addressed in the form of an opportunity, looking for a solution and validating the solution. To carry out the work we work in the format of internships with different schedules. Practical work requires a relevant effort on the part of the working group

 

Planning

 

Guided learning

 

Autonomous learning

Hours

Content

Hours

 Internships

Activities:

Forums / exercises / test

 

Freely practical

Week 1

(introductory)

4

Basics I:

Concepts of entrepreneurship and innovation (E&I)

2

 

A1. Individual exercise 1: Personal business card

 

 

Week 2

4

Basics II:

Talent. Attitude. Personality. Motivation. Entrepreneurial team

Fundamentals III:

Design Thinking.

2

P0: High performance equipment

 

A1

 

Week 3

(research phase)

 

4

E&I Research Phase:

Challenge framing:

Stakeholders. Trends. Technology. Industry. Innovation

 

2

P1: Mind map of the challenge

 

 

 

Week 4

 

4

E&I Research Phase:

Problem discovery. Synthesis and opportunity framework

2

P2: Observation mural

 

 

P0 + P1

Week 5

4

E&I Research Phase:

Opportunity synthesis.

2

P3: Problem synthesis Map of empathy

1st TEST

Week 6

(ideation phase)

4

Ideation Phase in E&I:

Solution ideas. Value proposition

2

P4: Map of ideas

 A2. Class forum: Do the needs be created by the market or do they exist in person?

 

P2 + P3

Week 7

4

Ideation Phase in E&I:

Business idea

 

2

P5: Canvas of the business model

Incubator Visit

 

 

Week 8

4

Ideation Phase in E&I:

Prototype and Test.

 

2

P6 / 7: Prototype and validation test

 

 A2

P4 + P5

Week 9

(validation phase)

4

E & I Validation Phase:

Lean StartUp. Metrics. Experiments and measurements

Financial Plan.

 

2

P8: Financial roadmap

2nd TEST

Week 10

4

E & I Validation Phase:

Pitch business case design.

 

2

P9: Public Defense / PITCH

 

 

P6 / 7 + P8 + P9

 

 

 

 

 

Final exam

 

 

 

 

 

Dedication template

 

 

1 ECTS = 10 hours of guided learning + 15 hours of autonomous learning = 25 hours of dedication

 

Dedication Organization: 4 ECTS

Dedication

Hours

%

Guided learning

Master class

20

 

Laboratory Practices

20

 

 

 

 

Total

40

40%

Learning

self employed

Participation (online / in-class forums or videoconference or deliverable exercises or periodic control test preparation)

30

 

Work group practices (x 3 people)

30

 

 

Total

60

60%

Total

 

100%

 

 

 

Contents


The content is part of the methodology of Entrepreneurship and Innovation with Design Thinking developed by Professor Jaume Teodoro and called ToolBoad ©. It is structured from the following scheme:

 

Block A: Entrepreneurship and innovation challenge

 

  1. Entrepreneurship and innovation

Concepts of entrepreneurship and innovation. Research and state of the art. Entrepreneurial skills.

  1. Design research.

Design Thinking. Person-Centered Design. Service Design. agile methodologies

  1. Design team

Motivation. Attitude. Talent. Self-knowledge. Eclectic team

Map of the entrepreneurial team

 

Block B: Entrepreneurship design and innovation

 

1. E&I Research Phase

 

1.1. Starting challenge.

Concepts: Trends. Technologies.

Methods: Value chain. Stakeholders Analysis

Tool: Mind map framing the challenge

2.2. Research in problem area

Concept: Problem. Need.

Method: Interview. Ethnography.

Development tool: Observation mural.

2.3. Definition and framework of opportunity

Concept: Empathy. Insight. Innovation.

Method: Problem synthesis. Person.

Development tool: Empathy map

 

2. Ideation Phase in E&I

 

2.1. Value proposition

Concept: Value. Idea.

Method: Brainstorming. Co-creation. Selection / evaluation of ideas

Development tool: Map of ideas

2.2. Business Idea

Concept: Business model. Business variables

Method: Value generation.

Development tool: Canvas of business model

2.3. unique offer

Concept: Customer experience. Minimum viable product.

Methods. Conceptual prototype. Functional prototype.

Development tool: Customer travel map

 

3. Validation Phase in E&I

 

3.1. clients

Concept: Customer Generation. Market. Scalability.

Method: Lean start up.

Key tool: Validation canvas

3.2. Business case

Concepts. Income statement. Stock. Treasury. Investment

Method: Metrics. PEF

Key tool: Financial roadmap

3.3. initiative

Concept: Seed capital. Investment forum. StartUp

Method: SWOT.

Key tool: Mind map of the pitch

 

Learning activities


 

Activity 1

Business cases in the sector

Description

Immersion is sought in a practical case that the student identifies with his sector of future professional activity. The method of the case consists of a cooperative work where from the process of guidance of the professor the case of creative form is solved

 

Learning outcomes to which it contributes

LO1, LO2, LO4, LO6

Assessment

Individual work

 

Activity 2

Discussion forums

Description

It seeks to address a topical issue or generator of different points of view and opinions

 

Learning outcomes to which it contributes

LO1, LO4, LO8

Assessment

Group practice work

 

Activity 3

Visit to the Tecnocampus incubator

Description

It is a matter of taking advantage of the opportunity of the TecnoCampus ecosystem to know first hand what the incubation phase consists of, what is needed to apply and what facilities can be had at hand.

 

Learning outcomes to which it contributes

LO2, LO5

Assessment

Individual activities

 

Activity 4

Video library / e-campus links

Description

An e-campus creates a folder with videos and relevant references from the world of innovation and entrepreneurship so that students can expand their knowledge and those who wish can go further. the different elements contain self-test questions at the individual level

Learning outcomes to which it contributes

RA4

Assessment

All of the above

 

 

Internships

On-line tools for entrepreneurship and innovation

Description

During the course, the most current tools and methods of the moment are used (Business Canvas, Lean Startup, Customer Development, Service Design, Design Thinking Service Blueprint, Pitch, User Story, Empthy Map, Ideation, ...)

 

The tools are worked on in depth throughout the ten deliverable elements of the practices (which range from P0 to P9 as can be consulted in the subject's General Planning)

As a final compendium of practices, the public defense of group work is based on a pitch. From the PITCH the teacher evaluates and the set of students make a critical assessment emulating the role of an investor using an adhoc rubric.

Learning outcomes to which it contributes

LO3, LO4, LO5, LO6, LO7, LO8

Assessment

Group practice work

Evaluation system


Ordinary assessment is carried out by continuous assessment from the following scheme (all three groups of grades must be graded with a grade greater than or equal to 4 to be eligible to be graded in continuous assessment):

 

  1. Individual activities (A1, A2, A3, A4): 20%
  2. Rubric of the Work of practices in group (A5, A6 and A7): 40%
    1. Attendance at successful internships is mandatory. If the attendance is less than 70% it is considered not passed / not presented (without right to recovery)
    2. The active participation of each group member is required to be qualified. In this sense, the group practice note is modulated according to the personal development of each member of the group. If the individual grade is less than 4 it is considered not passed / not presented (no right of recovery)
  3. Exam: 40% (A1 to A8)
    1. Demonstrating understanding of both theoretical and practical aspects (the exam is solved based on the content of theory classes and practice classes).
    2. If the grade is less than 4 you must go to recovery, regardless of the average grade

 

Recovery is carried out when one of the grades is less than five and is done by exam in recovery period based on the following scheme:

 

  • All suspended students who want to be evaluated must attend (as long as they have passed the internship)
  • Maximum final grade in recovery is Approved (5)

 

Evaluation System 

 

 

Ordinary assessment (continued)

Extraordinary evaluation (recovery)

Individual activities

20%

0

Group practices via rubric

(Let> = 4)

40%

0

 

Examen 

(Let> = 4)

40%

100%

 

TOTAL:

<= 10

<= 5

 

REFERENCES


Basic

Idris Mootee. Design thinking for strategic innovation. Ed. Active Company

Eric Ries, The Lean Startup. How Constant Innovation Creates Radically Successful Businesses. Portfolio Penguin, 2011.

Alexander Osterwalder, Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Ghangers, and Challengers. John Wiley & Sons. 2010.

Steve Blank & Bob Dorf, The Startup Owner's Manul. The Step-by-Step Guide for Building a Great Company. K&S Ranch, Inc. 2012.

Complementary

Open Innovation. William Chesbrought 

The innovators dilemma. Clayton Christensen

The Four steps to the epiphany. Steve Blanck