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Català / Castellà /Anglés
B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences
The subject of entrepreneurship and innovation, together with that of Business Administration, form a compact subject that aims to enable the student to work in the current business environment characterized by a high level of competitiveness, strong innovation and a need for professionals with initiative and drive.
It is an eminently practical training subject that focuses on the central competencies of the entrepreneur / innovator according to what current research and practice in this field includes.
At the end the student must reach a good level in skills such as: i) Alertiveness (ability to detect and identify opportunities), ii) creativity (ability to respond to opportunities in an original way) iii) the personal initiative (ability to carry out the solution, measuring the risks needed to take action and mobilizing the resources needed to achieve it).
Entrepreneurial / innovative competence is essential in the training of a graduate in accordance with the current European University Framework (Entrecomp Framework / EU) and the one that regulates the MECES2 level (Ministry of Universities). In this sense, the aggressive future is expected to have the initiative, creativity and autonomy to develop either from within an already established organization (as an intrapreneur) or by creating its own initiative (as a conventional entrepreneur or as a social entrepreneur).
1 ECTS = 10 hours of guided learning + 15 hours of autonomous learning = 25 hours of dedication
Dedication Organization: 4 ECTS |
Dedication |
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Hours |
% |
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Guided learning |
Master class |
20 |
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Laboratory Practices |
20 |
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Total |
40 |
40% |
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Learning self employed |
Participation (online / in-class forums or videoconference or deliverable exercises or periodic control test preparation) |
30 |
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Work group practices (x 3 people) |
30 |
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Total |
60 |
60% |
Total |
|
100% |
Upon completion the student should be able to:
The methodology of the subject based on learning by project (or learning by action - Learning by Doing in English). In this sense, the teaching combines lectures and practice classes, based on the guiding thread of a real case (an entrepreneurship/innovation project) that the student develops throughout the course.
It is a methodology that focuses on three main objectives:
In order to work on the objectives at the methodological level, instruments such as:
Planning |
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Guided learning |
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Autonomous learning |
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Hours |
Content |
Hours |
Internships |
Activities: Forums / exercises / test |
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Freely practical |
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Week 1 (introductory) |
4 |
Basics I: Concepts of entrepreneurship and innovation (E&I) |
2 |
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A1. Individual exercise 1: Personal business card |
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Week 2 |
4 |
Basics II: Talent. Attitude. Personality. Motivation. Entrepreneurial team Fundamentals III: Design Thinking. |
2 |
P0: High performance equipment |
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A1 |
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Week 3 (research phase)
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4 |
E&I Research Phase: Challenge framing: Stakeholders. Trends. Technology. Industry. Innovation
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2 |
P1: Mind map of the challenge |
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Week 4
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4 |
E&I Research Phase: Problem discovery. Synthesis and opportunity framework |
2 |
P2: Observation mural |
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P0 + P1 |
Week 5 |
4 |
E&I Research Phase: Opportunity synthesis. |
2 |
P3: Problem synthesis Map of empathy |
1st TEST |
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Week 6 (ideation phase) |
4 |
Ideation Phase in E&I: Solution ideas. Value proposition |
2 |
P4: Map of ideas |
A2. Class forum: Do the needs be created by the market or do they exist in person? |
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P2 + P3 |
Week 7 |
4 |
Ideation Phase in E&I: Business idea
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2 |
P5: Canvas of the business model |
Incubator Visit |
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Week 8 |
4 |
Ideation Phase in E&I: Prototype and Test.
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2 |
P6 / 7: Prototype and validation test |
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A2 |
P4 + P5 |
Week 9 (validation phase) |
4 |
E & I Validation Phase: Lean StartUp. Metrics. Experiments and measurements Financial Plan.
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2 |
P8: Financial roadmap |
2nd TEST |
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Week 10 |
4 |
E & I Validation Phase: Pitch business case design.
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2 |
P9: Public Defense / PITCH |
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P6 / 7 + P8 + P9 |
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Final exam |
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Block A: Fundamentals of entrepreneurship and innovation (30%)
Concepts in Entrepreneurship and Innovation. History. Research and state of the art in the field. Success stories in the sector. Incremental innovation and disruptive innovation. Open innovation. Creative Industries Value Chain. Innovation management. Financing and investment in entrepreneurship. Seed capital and venture capital. Entrepreneurial skills. Creativity. Design Thinking. Person-Centered Design. Service Design. Agile methodologies. Lean StartUp. Tools in entrepreneurship and innovation. Entrepreneurial team. Motivation, attitude and talent in entrepreneurship and innovation. Eclectic team.
Block B: Design of the entrepreneurship and innovation project (70%)
In entrepreneurship and innovation, the main theme of the project is value creation. Value creation is based on the search for the problem-solution fit and the supply-demand fit. Based on this assumption, the entrepreneur / innovator is one who turns a problem or need into demand (not covered, poorly solved or that can be better solved with new technologies or new knowledge).
To carry out an innovative project from the Agile philosophy, three phases can be differentiated: research (opportunity), ideation (solution) and validation / implementation (demand). In each phase we develop the entrepreneurial / innovation competencies of the curriculum in a learning by action: in research the competence to identify opportunities, in ideation the competence of creativity and in validation the competence of the initiative / move on to the action.
1. Research Phase (of the problem / need to identify the opportunity)
1.1. Starting challenge.
Concepts: Trends. Technologies. Environment. Value chain. Stakeholders Analysis
Methods: Data analysis. DAFO.PESTEL. 5 forces.
Tool: Mind map of the challenge
2.2. Research in problem area
Concept: Problem. Need.
Methods: Qualitative interview. Ethnography.
Development tool: Observation mural.
2.3. Definition and framework of opportunity
Concept: Empathy. Insight. Innovation.
Methods: Problem synthesis. Person.
Development tool: Synthesis map by empathy
2. Ideation Phase in E&I (of the opportunity identified in the solution from the ideation)
2.1. Value proposition
Concept: Value. Idea.
Methods: Brainstorming. Co-creation. Selection / evaluation of ideas
Development tool: Map of ideas
2.2. Business Idea
Concept: Business model. Business variables
Methods: Value generation.
Development tool: Canvas of business model
2.3. Unique offer of value
Concept: Customer experience. Minimum viable product.
Methods. Conceptual prototype. Functional prototype.
Development tool: Customer travel map (service blueprint)
3. Validation Phase in E&I (from the solution delimited in a first iteration to a competitive market offer and able to capture demand)
3.1. Customer generation
Concept: Customer Generation. Market. Scalability.
Methods: Lean Startup. MVP.
Development tool: Canvas validation
3.2. Financial roadmap.
Concepts. Income statement. Stock. Treasury. Investment
Methods: Metrics. Experiments. Economic and financial plan.
Development tool: Financial roadmap
3.3. Launch of the Initiative / demand
Concept: Seed capital. Investment forum. StartUp
Methods: Business case.
Development tool: Mind map of the pitch
Activity 1 |
Business cases in the sector |
Description |
Immersion is sought in a practical case that the student identifies with his sector of future professional activity. The method of the case consists of a cooperative work where from the process of guidance of the professor the case of creative form is solved
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Learning outcomes to which it contributes |
LO1, LO2, LO4, LO6 |
Assessment |
Individual work |
Activity 2 |
Discussion forums |
Description |
It seeks to address a topical issue or generator of different points of view and opinions
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Learning outcomes to which it contributes |
LO1, LO4, LO8 |
Assessment |
Group practice work |
Activity 3 |
Visit to the Tecnocampus incubator |
Description |
It is a matter of taking advantage of the opportunity of the TecnoCampus ecosystem to know first hand what the incubation phase consists of, what is needed to apply and what facilities can be had at hand.
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Learning outcomes to which it contributes |
LO2, LO5 |
Assessment |
Individual activities |
Activity 4 |
Video library / e-campus links |
Description |
An e-campus creates a folder with videos and relevant references from the world of innovation and entrepreneurship so that students can expand their knowledge and those who wish can go further. Some of the items contain individual-level self-test questions or access to learning communities. |
Learning outcomes to which it contributes |
RA4 |
Assessment |
All of the above |
Internships |
Work with online methods and tools of entrepreneurship and innovation |
Description |
Throughout the course, the most current methods in the field are used (Business Canvas, Lean Startup, Service Design, Design Thinking, Effectuation). Also design methods such as: Context Mind Maps, Empathy Map, Opportunity Synthesis, Braimstorming, Business Model Canvas, Service Blueprint, Lean Canvas, Financial Roadmap or Pitch Intensive use of collaborative work platforms (Miro, Mural or ConceptBoard) Digital tools such as Figma, Nvivo, ConceptBoard, Google Form, Sketching, SurveyMonkey or DirectPoll are used The methods and tools are worked in depth from the ten deliverable elements of the practices (ranging from P0 to P9 / consult the general planning of the subject) As a final compendium of practices, the public defense of group work is based on a Pitch. Based on the PITCH activity, the teacher evaluates and the group of students makes a critical assessment emulating the role of an investor using an ad hoc rubric.
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Learning outcomes to which it contributes |
LO3, LO4, LO5, LO6, LO7, LO8 |
Assessment |
Group practice work |
Ordinary assessment is carried out by continuous assessment from the following scheme (all three groups of grades must be graded with a grade greater than or equal to 4 to be eligible to be graded in continuous assessment):
Recovery is carried out when one of the grades is less than five and is done by exam in recovery period based on the following scheme:
Evaluation System
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Ordinary assessment (continued) |
Extraordinary evaluation (recovery) |
Individual activity. |
20% |
0 |
Group practices via rubric (Let> = 4) |
40% |
0
|
Examen (Let> = 4) |
40% |
100%
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TOTAL: |
<= 10 |
<= 5 |