General information

Subject type: Basic

Coordinator: Rafael Suarez Gómez

Trimester: First term

Credits: 6

Teaching staff: 

Núria Sánchez Guillem
Miguel Guillén Burguillos 


Specific skills
  • E12_Planning business strategies related to the economic and social phenomena typical of the welfare society and the digital entertainment industry. Turn ideas into actions in a creative and innovative way


The subject Economics and Business Administration is a compulsory subject within the Degree that includes the subject of Economics. It aims to familiarize students with the most basic economic concepts that regulate our economic and social environment, as well as to introduce them to the functioning of the business world. It consists of two well-differentiated parts: Part I Economy and Part II Business.


Learning outcomes

  • LO1: Make use of economic vocabulary.
  • LO2: Identify and describe the main economic and social objectives.
  • LO3: Relate cause and effect to the main current economic events.
  • LO4: Assess different proposed Economic Policy solutions.
  • LO5: Identify the functional areas of an audiovisual company.
  • LO6: Interpret and value different forms of organizational structure. 
  • LO7: Describe different assets and sources of financing for an audiovisual company.

Working methodology

Classroom work is based on classes where the teacher explains the concepts of theory with real examples, current press releases and case studies that are solved in conjunction with student participation. Given the social nature of this subject, and therefore that in many cases there is no single solution to the problems posed, it is very interesting, from a minimum of theoretical concepts, the intervention of students to promote debate in some topics, encouraging critical thinking and argumentation of ideas. They will work in groups, analyzing articles, news or videos, solving practical exercises and proposing contextualized solutions in economic and social aspects.

The subject has a Dossier with about thirty activities aimed at encouraging active student learning and applying theory to the real world. It is an essential tool that will be worked on inside and outside the classroom.




1. Introduction to economic theory.

  • Scarcity and choice: Frontier of production possibilities.
  • Economic objectives.
  • Economic agents.
  • Economic sectors.
  • Economic systems.

2. Microeconomics: The market.

  • Demand and supply: Seeking balance.
  • Buyer and seller reactions.

3. Macroeconomics: National Accounting.

  • Macroeconomic indicators: Advantages and disadvantages.
  • Economic policies: Fiscal Policy and Monetary Policy.
  • Positive and negative effects of Economic Policy.

4. The company as an organization.

  • Concepts: Company - entrepreneur - entrepreneur.
  • Functional areas.
  • Organization Chart and Organizational Structure.

5. The company and the environment.

  • The business environment: PEST and SWOT
  • Business culture.

6. The company and economic information.

  • Balance: Photograph of the heritage.
  • Operating account.


Learning activities

The subject has a Dossier of exercises and activities to facilitate the active learning of the student inside and outside the classroom. This Dossier contains about thirty activities organized according to the syllabus of the subject, so that theoretical explanations are interspersed with readings and exercises of the Dossier, as well as the viewing of videos that then open debate. It is an essential tool for monitoring the subject.

The activities proposed in the Dossier, as well as the videos analyzed, are related to all the learning outcomes of the subject: RA1-RA7.

At the competence level, this set of activities aims to influence the specific competence E12 with the help of the basic competence G3.

In order to gather evidence of the expected learning outcomes, the following evaluative activities will be carried out:

Activity 1: Homework. Non-contact activities carried out individually (occasionally in pairs). Information search, critical article reading, problem solving, video analysis, etc. A minimum of three grades will be collected for each student. This activity is designed to gather evaluative evidence on the student's commitment to the subject and their degree of understanding of the subject. The three tests collected can be related to any of the learning outcomes of the subject (RA1-RA7). At the competence level it is related to competences E12 and G3.

Activity 2: Infographics. Work in group. It consists of analyzing and synthesizing, graphically, complex economic information about a current event proposed by the teaching staff. This activity is linked to learning outcomes LO1, LO2, LO3 and LO4. At the competency level, it affects both E12 and G3.

Activity 3: Final Exam. Individual activity. Learning outcomes: LO1 - RA7. Competences: E12 and G3.

In order to pass the assessment activities, students must demonstrate:

  • That they have acquired the theoretical knowledge related to the contents of the subject and that their understanding allows them to put them into practice (MECES- 2 point a).
  • They have the ability to collect and interpret data and information on which to base their own conclusions including aspects of an economic, social or ethical nature (MECES - 2 point c).

For each activity, the teacher will report on the particular rules and conditions that govern them through the virtual classroom.

Evaluation system

The final grade of the course will be calculated by applying the following weights to the activities:

  • Activity 1: Homework - 20%. Minimum three activities per student. Individual work (occasionally in pairs).
  • Activity 2: Infographics - 20%. Work in group.
  • Activity 3: Final Exam - 60%. Individual examination.

To pass the subject (and apply the previous weighting) a minimum grade of 5 will be required in the Final Exam. 

Recovery: Students with a grade of less than 5 in the final grade, may retake the subject by conducting a single exam that will collect all the contents of the same (Economics and Business). This exam will be worth 80% of the final grade of the subject and a minimum grade of 5 will be required to be able to average. The grades for activity 1 (Homework) and activity 2 (Infographics) are not recoverable and will contribute the other 20% to the final grade, 10% each. According to the current regulations of the center, only those students who have participated in a significant number of the evaluation activities of the course and have not reached the 5 final average mark will be able to appear in the resit exam.




Amat Salas, Oriol (2008). Understand accounting and finance. Management 2000.

Sánchez Guillem, Núria (2022). Dossier of exercises for the subject. ESUPT Tecnocampus.

Aguado Franco, Juan Carlos; Lacalle Calderón, María Cruz and Cepeda González, María Isabel (2005). Basic economics lessons. Paraninfo.


Vogel, Harold (2007). Entertainment Industry Economics: A guide for financial analysis. Cambridge University Press.

Maynar Mariño, Pilar (2009). The economy of the company in the space of higher education. McGrawHill.

Bueno Campos, Eduardo (2005). Basic course in business economics. Pyramid.