General information

Subject type: Mandatory

Coordinator: Rafael Suarez Gómez

Trimester: Third term

Credits: 4

Teaching staff: 

Núria Sánchez Guillem


Specific skills
  • E12_Planning business strategies related to the economic and social phenomena typical of the welfare society and the digital entertainment industry. Turn ideas into actions in a creative and innovative way

  • E19_Creation, administration and management of audiovisual companies in their industrial structure of production, distribution and exhibition


The subject, framed within the subject of COMPANY, aims to provide updated information on the business reality that may be useful to students, as well as the basic tools for business management, taking into account the peculiarities of the audiovisual sector. .


Learning outcomes

  • LO1 Describe the value chain of the audiovisual sector.
  • LO2: Describe the basic functions of the company.
  • LO3: Orient the company towards the needs of the market and the customer.
  • LO4: Identify the fundamental axes of business planning.
  • LO5: Identify information systems for controlling the company.
  • LO6: Make strategic decisions related to the company, based on the analysis of their financial situation.
  • LO7: Pose elements for the application of audiovisual media in business communication.
  • LO8: Identify and describe the ways of interrelation between the university and the company.

Working methodology

The theoretical concepts of the subject will be exposed in class by the teacher and will work, by the student, through a set of directed activities published in the Dossier of the subject, an essential tool for the good use. of time in the classroom. Based on a minimum of theoretical knowledge, readings and exercises will be proposed where students will play a proactive role in deepening the topics covered.

Activities 1 and 2 have been designed for the purpose of more collaborative and cooperative learning. In reference to activity 1, it is intended that part of the learning of the content of the subject comes from the audiovisual products made by the students themselves. These Knowledge Capsules help to create audiovisual documentation for the subject. Students have the Capsules of previous courses and provide new ones for later courses.



PART I: The audiovisual sector

  • Audiovisual sector classification
  • Current sector data

PART II: Keys to running a business.

Subject 1. Identifying factors of the company

  • Concepts
  • Intellectual Capital
  • Managerial functions: Plan, Organize, Manage and Control.
  • Types of companies
  • Growth strategies
  • Self-employed and legal forms

Subject 2. Strategic direction

  • The business environment
  • Values. Mission. Targets
  • Contributions by Michael Porter: Generic Strategies. The model of the five forces. The value chain.
  • Corporate Social Responsibility and Business Ethics
  • Knowledge management: Human resources by skills
  • Business communication

Subject 3. Characteristics and peculiarities of the audiovisual company

Part III: Economic and financial analysis of the audiovisual company

  • Financial ratios and economic ratios
  • Reporting





Learning activities

The subject has a Dossier of exercises and activities to facilitate the active learning of the student inside and outside the classroom. This Dossier contains about thirty activities organized according to the syllabus of the subject, so that theoretical explanations are interspersed with readings and exercises of the Dossier. It is an essential tool for monitoring the subject. The activities proposed in the Dossier are related to all the learning outcomes of the subject (RA1-RA8), as well as to the competences G3, E12 and E19.

Activity 1: Capsule of knowledge. Ideation and production of a free format audiovisual product with content related to the subject's syllabus. Work in group. Learning outcomes: LO1-LO8. Skills: G3 and E12. In the classroom, some of the Knowledge Capsules are viewed to help students learn the syllabus through audiovisual media created by and for the students themselves.

Activity 2: Collaborative tests (Minimum of three collaborative tests). It is about working on the subject matter in small groups. The resolution of questions and exercises, the research and synthesis of information, the preparation of reports of conclusions, etc. will be requested. It allows to evaluate the participation in the activities proposed inside and outside the classroom. It serves to enrich the individual reflection of each student with the global vision of the group. Learning outcomes: RA1-RA8. Skills G3, E12 and E19.

Activity 3: Individual final exam. Learning outcomes: RA1 - RA8. Competences G3, E12 and E19.

In order to pass the assessment activities, students must demonstrate:

  • That they have acquired the theoretical knowledge related to the contents of the subject and that their understanding allows them to put them into practice (MECES 2 - point a).
  • That they are able to apply their knowledge through creative and innovative ideas (MECES 2 - point b).
  • They have the ability to collect and interpret data and information on which to base their own conclusions including aspects of an economic, social or ethical nature (MECES 2 - point c).

For each activity, the teacher will report on the particular rules and conditions that govern them through the virtual classroom.



Evaluation system

The final grade will be obtained by weighting as follows:

Activity 1: Knowledge capsule. Group work - 30%

Activity 2: Collaborative tests. Minimum of three tests during the quarter. Work in small groups - 30%

Activity 3: Individual final exam - 40%

To pass the subject (and apply the previous weighting) a minimum grade of 4 will be required in the final exam.

Recovery: Students with a grade of less than 5 in the final grade, may recover the subject by conducting a single exam that will collect all the contents of the same and will weigh 70%. The grade of the Knowledge Capsule (Activity 1) is maintained and continues to weight the other 30% of the final grade. This resit exam will also require a minimum grade of 4. According to the current regulations of the center, only those students who have participated in a significant number of course assessment activities will be able to take the resit exam. they have not reached the final 5 grade point average.




Sánchez Guillem, Núria (2022). Dossier of exercises for the subject. ESUPT Tecnocampus.

Medina Laverón, Mercedes (2021). Structure and management of audiovisual companies. UNSA

Amat Salas, Oriol (2008). Understand accounting and finance. Management 2000.


Gimbert Rafols, Xavier (2003). The strategic approach of the company: Basic principles and schemes. Deusto editions.

Garrido Buj, Santiago (2006). Strategic direction. McGrawHill.