General information

Subject type: Basic

Coordinator: Adso Fernández Baena

Trimester: Second term

Credits: 6

Teaching staff: 

Miguel Guillén Burguillos

Teaching languages

The materials can be provided in Catalan as well as in Spanish or English.


Specific skills
  • E12. Apply entrepreneurial initiative and innovation for the creation of new video games and business lines.

  • E13. Apply business vision, marketing and sales, economic analysis and technical knowledge for video game production.

General competencies
  • G1. Demonstrate having and understanding advanced knowledge of their area of ​​study that includes the theoretical, practical and methodological aspects, with a level of depth that reaches the forefront of knowledge.

  • G3. Gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

  • G4. Communicate information, ideas, problems and solutions to a specialized and non-specialized audience.

Transversal competences
  • T1. Communicate in a third language, preferably English, with an appropriate level of oral and written communication and in accordance with the needs of graduates.


The subject of Business Administration is the first approach to the elements of organizational planning and economic and financial management of a project in the framework of the subject of Production and Business. The subject works the central elements of the administration and management of modern companies such as planning, organization, direction and control. The course consists of theoretical and practical sessions and a work of application of a business idea. In order to acquire the knowledge, the subject is evaluated with the elaboration of a group work and with the realization of tests of individual knowledge.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

Learning outcomes

At the end of the course students must be able to:

E12.1. Generate innovative ideas for video game products and analyze them as a business opportunity.

E12.5. Develop entrepreneurial projects, taking into account the business model, its viability, the marketing and sales plan and the customer.

E13.1. Demonstrate knowledge about the structure and organization of a company.

E13.2. Use forecasting and business planning tools.

E13.7. Analyze the economic viability of a business or line of business.

E14.2. Exercise team leadership and management.

E14.3. Contribute to generating a culture of learning, error management, feedback and criticism management.

Working methodology

The subject uses the following work methodologies:

  1. Master class
  2. Conferències
  3. presentations
  4. Video capsules
  5. Debates and forums
  6. Case study
  7. Collaborative learning
  8. Problem solving
  9. Research and critical reading of articles
  10. Non-contact tutorials




Topic 1: The company and its administration

1.1. Basic concepts of economics, business and administration

1.2. The company as an organization: functions, types and administration

1.3. Economic-financial valuation of the company (1): the general balance sheet of the company and the income statement

1.4. Economic-financial valuation of the company (2): Productivity, profitability and deadlock

1.5. Economic-financial valuation of the company (3): Management of treasury and ratios (solvency, liquidity and indebtedness).




Topic 2: Business planning

2.1. The forecast and analysis of the environment

2.2. Planning concept: Different levels of planning

2.3. Types of plans: Permanent plans and Temporary plans


Topic 3: The organization of the company

3.1. Definition and design of the organizational structure

3.2. The parts of the organization

3.3. The organization chart: Horizontal and vertical design

3.4. Coordination mechanisms


Topic 4: Control in the company

4.1. Information systems for control

4.2. The control process

4.2.1. Critical variables and management indicators

4.2.2. The record of results

4.2.3. Deviation analysis and corrective actions


Topic 5: The management of the company

5.1. Principles, functions and reality of managerial work

5.2. Variables that condition the management function: Motivation, incentives and leadership styles

Learning activities

In order to gather evidence of the achievement of the expected learning outcomes, the following evaluative activities will be carried out (related to all the common competences):


A1. Exercises in class and at home: (Evidence of learning outcome E12.1, E13.1., E13.2, E13.7)

Exercises and practices to do in class or to do at home through documents, books, articles and other formats. The exercises done at home and in the classroom will be solved together and will be used to comment, analyze and generate class discussions about the contents of the subject.


A2. Group work: planning a business project (Evidence of learning outcome E12.5, E13.1, E13.2, E13.7, E14.2, E14.3)

Implementation by the work teams (3-4 people) of a business project applying the fundamental elements of business administration explained in the theoretical contents of the subject.

The development of the work has weekly tutorials inside and outside the class, so that the students can apply the contents explained in the theoretical sessions.


A3. Final exam (Evidence of all learning outcomes) Individual test that evaluates all the contents of the subject.


General criteria of the activities:

Class exercises, as a general rule, will be done individually.

Group course work will be presented in DIN-A4 paper format. They must be correctly paged and must have: index, introduction, body of work, conclusions and bibliography (annexes are optional).

The teacher will inform of the dates and format of the delivery of the activity.

The teacher will present a statement for each activity and the evaluation criteria.

Evaluation system

The grade of each student will be calculated following the following percentages:

A1. Exercise in class and / or at home: between 4 and 6 activities on the contents of the subject: 20%

A2. Group work: planning a business project: 30%

A3. Final exam: 50%

Final grade = (A1 x 0,2) + (A2 x 0,30) + (A3 x 0,50)


Papers and exercises submitted outside the deadline will not be accepted and will be listed as an undelivered activity. The activities not delivered will count as a 0. In order to be eligible for the continuous assessment of the subject, it is essential to obtain a grade equal to or higher than 5 in the exam.

The final examination of the subject will take place on the day designated by the Management of the center.


Finally, students with a grade of less than 5 in the final grade or with the failed exam must take the re-assessment exam for the subject. This exam will evaluate all the contents worked during the course and the mark obtained will be the final mark of the subject (the continuous assessment will not be taken into account). Therefore, in the re-assessment exam it is necessary to obtain a grade equal to or higher than 5 in order to pass the course.



DEV (2020). White Paper on the Spanish Development of Video Games 2019.

DIEZ de CASTRO, J .; REDONDO LÓPEZ, C .; BARREIRO FERNÁNDEZ, B .; LÓPEZ CABARCOS, MA (2002): Business administration. Lead in the knowledge society. Madrid, Pyramid.


Barcelona Activa (sd) How to make the Economic-Financial Plan. Barcelona Activa Working Document. City Hall of Barcelona.


AMAT, ORIOL (2005): Economic-financial analysis. Barcelona: Gestión 2000.


GIL ESTALLO, MA, GINER DE LA FUENTE, F. (2010): How to create and run a company. Madrid, Ed. Esic.

ROBBINS, SP and COULTER, MC (2005): Administration. Mexico, Ed. Pearson. 8th edition.