General information

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: First term

Credits: 4

Teaching staff: 

Alex Araujo Batlle
Guillem Pera Blanco 
Vera Butkouksaya 

Teaching languages

Check the timetables for the language of the subject, although the material can be in any of the three languages.


Basic skills
  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study. .

  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

Specific skills
  • CE1. Recognize the environment in which the organization operates, the operation of the company and its functional areas and the instruments of analysis.

  • CE2. Apply the principles of marketing and market research

  • CE4. Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.

  • CE8. Synthesize ideas to make them feasible and profitable business understanding the current market.

  • CE9. Apply technological tools for the use of business resources through Marketing.

  • CE10. Analyze and evaluate the role of digital communities and social media in business.

  • CE11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

  • CE12. Apply the English language in different cultural environments of business negotiation.

  • CE13. Identify the basic tools of e-Marketing.

  • CE14. Apply the knowledge acquired to the management of digital communities.

  • CE15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.

  • CE3. Identify the qualitative and quantitative tools of analysis and diagnosis for market research.

General competencies
  • CG2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT3. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.


This course aims to deepen the basics of the scientific method and provide students with the basic tools to work to design and execute a research project. On the other hand, improve your skills to use a series of instruments and tools that allow you to manage the different steps of the research process more efficiently and communicate your results more effectively: research tools and information management ; word processing and editing; organization and data processing; and presentation and communication of results.

Also, knowing and mastering the characteristics of the scientific method is of crucial importance in the business world: setting questions, carefully observing reality through the collection of data and verifiable facts, formulating and contrasting hypotheses, drawing conclusions and reformulating the problems and questions we ask ourselves is fundamental to the functioning of markets, companies, and organizations.

This subject has the following specific objectives:

  1. Provide students with a basic knowledge of the scientific method and a set of fundamental skills to apply it to their academic and professional activities.
  2. Convey the importance of the use of empirical data and databases and provide the basic tools to organize and present the information derived from this data in the form of diagrams, graphs, tables, etc. using the appropriate software.
  3. Develop useful communication skills for the presentation of the results of a research project, or any academic or professional work, from the design of the contents and materials used in a presentation, to the most effective strategies in oral communication for present ideas effectively and efficiently.

The student will be able to:

  • Turn an empirical problem into a research object and draw conclusions
  • Solve problems through scientific methods.
  • Evaluate different resources for analysis.
  • Conduct research in scientific databases and critically analyze the usefulness of research results in the context of your work question
  •  Present a synthesis of studies and information in an orderly manner and following a line of argument, so that useful conclusions can be drawn for the development of their own arguments and analysis.
  • Identify different ways of answering the research question and elaborate the design of the research based on the main methodologies and their adaptation to each type of question.
  • Understand the main decisions in the processes of data collection and analysis according to the type of research methodology.
  • Improve the communication of the results of empirical work, whether in reports, essays or research work.
  • Design and conduct oral and written presentations to convey information, ideas, problems, and solutions effectively.

The classroom (physics or virtual) it is a safe, free space of attitudes sexists, racists, homophobic, transphobic i discriminatory, ja be towards the students or towards the faculty. we trust that among all and all we can create a space sure on ens can to err i to learn sense having to suffer prejudice others.


Learning outcomes

Provides the techniques, tools, and skills needed to carry out a research work or business plan.

Working methodology

Theoretical sessions

MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject

MD4. Video capsules: Resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight in their classes.

Guided learning

MD5. Seminars: Sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.

MD6. Discussions and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject pursues. The debates have a start and end date and are energized by the teacher

Autonomous learning

MD10. Research and critical reading of articles. Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles.

MD11. Non-contact tutorials: for which the student will have telematic resources such as e-mail and virtual classroom resources





















Block 1. Research activity in the social sciences and sources of information

  1. Scientific research
  2. Sources of information
  3. Theoretical framework

Block 2. Written Presentation of Research Papers

  1. Scientific writing
  2. Organization of written work
  3. Editing and presentation of formal documents
  4.  Other documents

Block 3. Quantitative and qualitative information: collection and analysis

  1.  Quantitative Methodologies vs. qualitative
  2. Data collection
  3. Quantitative methodology
  4. Qualitative methodology
  5. Data collection tools: The questionnaire
  6. Write the methodology section
  7. Presentation of results

Block 4. Oral Presentation of Research Papers

  1. Elements of communication
  2. Oral communication strategies
  3. Planning, design and execution of academic and professional presentations. What to present from my written work?

Learning activities

  • AF1. Theoretical sessions
  • AF2. Seminars
  • AF3. Work in group
  • AF4. Individual work
  • AF5. Personal study


Evaluation system

The subject has a continuous assessment part and a final exam. To pass the subject you must:

  1. The average of the continuous evaluation of the course is higher than 5. 
  2. Pass the final exam with a grade equal to or higher than five. 

Summary of the evaluation system:

  • Individual and/or group activities (55%)
    • 10% Block I
    • 20% Block II
    • 10% Block III
    • 15% Final project
  • Oral presentations (15%)
    • 15% Block IV
  • Final exam (30%)

Therefore, to pass the course it will be necessary to obtain an average of 5 out of 10, or higher, both in the continuous assessment and in the global exam. 


In the recovery period you can only recover:

  1. the exam In the event of having obtained a grade lower than five in the ordinary assessment.
  2. The part of the final project (15%). In case of suspension in the evaluation continues. (The rest of the continuous assessment activities are not recoverable)

Under no circumstances may students receive help from third parties for any course evaluation activity; and in case of occurrence the student will lose all the right to continue with the evaluations that remain of the asignatura. In case of not understanding of the resolution any activity of the evaluation, will be able to quote to the student later and realize him an oral examination on that one the activity of evaluation. Those issues that cannot be justified can be penalized in the final grade.



Ang, Siah (2014). Research design for business & management. SAGE Publications Ltd,

Amat, Oriol and Rocafort, Alfredo (2017). How to do research Barcelona: Profit Editorial.

Lluch, Gemma & Nicolás, Miquel (2015). Academic writing: planning, documentation, writing, citation and models. Barcelona: Editorial UOC.

Turull, Max; Ardanuy Baró, Jordi and Arroyo and Amayuelas, Esther. (2017). Work and communication techniques: tools for the legal and social sciences. Barcelona: Huygens Publishing.


McGregor, Sue (2018). Understanding and evaluating research. SAGE Publications, Inc.