What are you looking for?
Check the timetables for the language of the subject, although the material can be in any of the three languages.
CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study. .
CB3. That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant social, scientific, or ethical issues.
CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.
CE1. Recognize the environment in which the organization operates, the operation of the company and its functional areas and the instruments of analysis.
CE2. Apply the principles of marketing and market research
CE4. Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.
CE8. Synthesize ideas to make them feasible and profitable business understanding the current market.
CE9. Apply technological tools for the use of business resources through Marketing.
CE10. Analyze and evaluate the role of digital communities and social media in business.
CE11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.
CE12. Apply the English language in different cultural environments of business negotiation.
CE13. Identify the basic tools of e-Marketing.
CE14. Apply the knowledge acquired to the management of digital communities.
CE15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.
CE3. Identify the qualitative and quantitative tools of analysis and diagnosis for market research.
CG2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.
CT1. Communicate properly orally and in writing in the two official languages of Catalonia.
CT3. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.
CT5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.
This course aims to deepen the basics of the scientific method and provide students with the basic tools to work to design and execute a research project. On the other hand, improve your skills to use a series of instruments and tools that allow you to manage the different steps of the research process more efficiently and communicate your results more effectively: research tools and information management ; word processing and editing; organization and data processing; and presentation and communication of results.
Also, knowing and mastering the characteristics of the scientific method is of crucial importance in the business world: setting questions, carefully observing reality through the collection of data and verifiable facts, formulating and contrasting hypotheses, drawing conclusions and reformulating the problems and questions we ask ourselves is fundamental to the functioning of markets, companies, and organizations.
This subject has the following specific objectives:
The student will be able to:
The classroom (physics or virtual) it is a safe, free space of attitudes sexists, racists, homophobic, transphobic i discriminatory, ja be towards the students or towards the faculty. we trust that among all and all we can create a space sure on ens can to err i to learn sense having to suffer prejudice others.
Provides the techniques, tools, and skills needed to carry out a research work or business plan.
MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject
MD4. Video capsules: Resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight in their classes.
MD5. Seminars: Sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.
MD6. Discussions and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject pursues. The debates have a start and end date and are energized by the teacher
MD10. Research and critical reading of articles. Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles.
MD11. Non-contact tutorials: for which the student will have telematic resources such as e-mail and virtual classroom resources
Block 1. Research activity in the social sciences and sources of information
Block 2. Written Presentation of Research Papers
Block 3. Quantitative and qualitative information: collection and analysis
Block 4. Oral Presentation of Research Papers
The subject has a continuous assessment part and a final exam. To pass the subject you must:
Summary of the evaluation system:
Therefore, to pass the course it will be necessary to obtain an average of 5 out of 10, or higher, both in the continuous assessment and in the global exam.
In the recovery period you can only recover:
Under no circumstances may students receive help from third parties for any course evaluation activity; and in case of occurrence the student will lose all the right to continue with the evaluations that remain of the asignatura. In case of not understanding of the resolution any activity of the evaluation, will be able to quote to the student later and realize him an oral examination on that one the activity of evaluation. Those issues that cannot be justified can be penalized in the final grade.
Ang, Siah (2014). Research design for business & management. SAGE Publications Ltd, https://www.doi.org/10.4135/9781473909694
Amat, Oriol and Rocafort, Alfredo (2017). How to do research Barcelona: Profit Editorial.
Lluch, Gemma & Nicolás, Miquel (2015). Academic writing: planning, documentation, writing, citation and models. Barcelona: Editorial UOC.
Turull, Max; Ardanuy Baró, Jordi and Arroyo and Amayuelas, Esther. (2017). Work and communication techniques: tools for the legal and social sciences. Barcelona: Huygens Publishing.
McGregor, Sue (2018). Understanding and evaluating research. SAGE Publications, Inc. https://www.doi.org/10.4135/9781071802656