General information

Subject type: Basic

Coordinator: Monica Juliana Oviedo León

Trimester: Second term

Credits: 6

Teaching staff: 

Alex Araujo Batlle

Teaching languages

Presentations and classes are in Catalan. Els materials de suport, casos o activitats, poden estar en català, castellà o alglès.


Basic skills
  • B5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • E13. Identify the basic tools of e-Marketing.


  • E9. Apply technological tools for the use of business resources through Marketing.

General competencies
  • G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences
  • T4. Master computer tools and their main applications for ordinary academic and professional activity.


At the end of the course, the student will be able to:

  • Identify and know the different elements that must be taken into account when launching a web project.
  • Know the possibilities of the different current digital platforms according to their uses as well as the relationship between the different elements that optimize their use based on a specific purpose.
  • Assemble, configure and manage a web platform both in terms of the use of those elements of each manager and the ability to edit elements manually.
  • Plan a project by choosing, deploying, configuring and managing a digital platform facing certain objectives


Learning outcomes

Master the basic technological tools for the use of e-Marketing resources, and social networks to support business decision making

Working methodology

Theoretical sessions
MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject
MD3. Presentations: Multimedia formats that support face-to-face classes

Guided learning
MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.

Autonomous learning
MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by the teacher

 The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.


Topic 1. Fundamentals of the web and markup languages

  • WWW protocols and technologies.
  • Static websites and dynamic websites. Features and languages.
  • Introduction to markup languages. HTML and CSS.
  • The main elements of a web project. Infrastructures and identification.
  • Web hosting. Characteristics .
  • The Domains. Characteristics.

Topic 2. The web project. UCD

  • User-centered design (UCD).
  • Definition of needs and objectives of the website.
  • Detection of functionalities and contents.
  • Information structure.
  • Visual and interaction design.

Item 3. The web project. Wordpress

  • Introduction to Opensource Content Managers.
  • General settings.
  • The contents. Pages, entries and menus.
  • The functionalities. main extensions.
  • Vertical integrations. Woocommerce.
  • Templates and widgets. Windows in Wordpress.

Item 4. The web project. Evaluation and performance

  • Usability. Features and principles.
  • Accessibility. Features and principles.
  • Responsive design. Mobility and multiplatform.
  • Introduction to SEO.
  • Evaluation and performance tools.

Learning activities

  • AF1. Theoretical sessions
  • AF2. Seminars
  • AF3. Work in group
  • AF4. Individual work
  • AF5. Personal study
  • AF7. Face-to-face tutorials

Evaluation system

Written face-to-face tests (40%)

  • 20% SE4. Part HTML & CSS
  • 20% SE4. Web part & CMS

Continuous assessment activities (60%)

  • 40% SE1 + SE2 Web Project 
  • 20% SE1 + SE2 HTML & CSS activities


  • It is necessary that the grade resulting from the face-to-face written tests be equal to or higher than five to be able to make an average with the continuous assessment. (The minimum mark for each of the two face-to-face written tests must be 4 to be able to average them).
  • In the recovery period, only 40% corresponding to the written face-to-face tests can be recovered. Continuous assessment activities are not recoverable.



Andy Williams (2019). "Wordpress for Beginners: A Visual Step-by-Step Guide to Creating your Own Wordpress Site in Record Time, Starting from Zero!" Ed. CreateSpace Independent Publishing Platform

Steve Krug (2015) "Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability". ADDISON WESLEY LONGMAN INC DIV PEARSON SUITE 300


Ferández, PE (2020). Web usability. Theory and use: 1. American Book Group-RaMa. ISBN-13: ‎ 978-1681656953

Fernández Casado PE (2020). Web usability. Theory and use: 1. Ed. American Book Group-RaMa. ISBN-13: ‎ 978-1681656953