What are you looking for?
Presentations and classes are in Catalan. Els materials de suport, casos o activitats, poden estar en català, castellà o alglès.
B5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.
E13. Identify the basic tools of e-Marketing.
E9. Apply technological tools for the use of business resources through Marketing.
G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.
G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.
T4. Master computer tools and their main applications for ordinary academic and professional activity.
At the end of the course, the student will be able to:
Master the basic technological tools for the use of e-Marketing resources, and social networks to support business decision making
MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject
MD3. Presentations: Multimedia formats that support face-to-face classes
MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.
MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by the teacher
The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.
Topic 1. Fundamentals of the web and markup languages
Topic 2. The web project. UCD
Item 3. The web project. Wordpress
Item 4. The web project. Evaluation and performance
Written face-to-face tests (40%)
Continuous assessment activities (60%)
Andy Williams (2019). "Wordpress for Beginners: A Visual Step-by-Step Guide to Creating your Own Wordpress Site in Record Time, Starting from Zero!" Ed. CreateSpace Independent Publishing Platform
Steve Krug (2015) "Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability". ADDISON WESLEY LONGMAN INC DIV PEARSON SUITE 300
Ferández, PE (2020). Web usability. Theory and use: 1. American Book Group-RaMa. ISBN-13: 978-1681656953
Fernández Casado PE (2020). Web usability. Theory and use: 1. Ed. American Book Group-RaMa. ISBN-13: 978-1681656953