General information

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: Second term

Credits: 6

Teaching staff: 

Joan Carlos Fajardo
Ismael Hernández Adell 
Valeria Bernardo 

Teaching languages

Check the schedules of the different groups to know the language of teaching classes. Although the material can be in any of the three languages.


Basic skills
  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences


  • B5_That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy


Specific skills
  • E10_Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea


  • E11_Analyze and properly assess the scientific-technological and economic environment, both to look for innovative opportunities and to establish the necessary processes to adapt the organization to this environment


General competencies
  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

Transversal competences
  • T3_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk



The subject has an advanced focus on innovation, and has been designed as a culmination of the previous subjects on innovation in which the basic theoretical concepts on the concept of innovation and its strategic perspective are introduced . Thus, the subject raises the elements that must be taken into account in the implementation of an innovation management model adapted to the needs of each organization such as: the establishment of mechanisms that generate profitable innovations by the organizations of a systematized way; the detailed analysis of the conditions (social, cultural, economic and technological) that determine innovation processes in organizations; the planning of innovation processes; the management of the portfolio of innovative projects; the use of innovations inside and outside the organization; the search in the public sphere for support to implement innovative systems; or the legal framework on the protection and exploitation of innovations. 

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes

Design the competitive strategy of the company or an innovation project and design, plan and direct innovative business models.

Develop strategies to manage costs and generate revenue that make the business model sustainable.

At the end of the course, students must be able to:

  • define and identify the modalities of innovation.
  • relate innovation to the strategy of organizations.
  • identify the people needed and the skills required in the innovation process.
  • understand the different social, cultural, economic and technological aspects that condition the processes of innovation in society and in companies.
  • adapt various innovation management models to organizations. 
  • create systems for generating ideas adapted to the diverse realities of each organization.
  • generate a model for prioritizing innovative projects based on cost, time and profitability.

Working methodology

  • MD1. Master class
  • MD3. Presentations
  • MD5. Seminars
  • MD7. Case studies
  • MD10 Research and reading of articles

Seminar Sessions: In the seminar sessions students, in groups of up to 4 people, will have to develop an innovation project proposed by the teacher.

The development of the work will require work outside the classroom and the student will have time for this purpose.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

The classroom (physics or virtual) it is a safe, free space of attitudes sexists, racists, homophobic, transphobic i discriminatory, ja be towards the students or towards the faculty. we trust that among all and all we can create a space sure on ens can to err i to learn sense having to suffer prejudice others.


Topic 1: General scheme of innovation

1. Questioning and preparation of the organization

2. Permanent innovation and the forces of change in organizations 

3. The systematization of innovation management

4. General scheme of innovation


Topic 2: Profitable planning and execution of innovations

1. Systematization of innovation management: incorporating innovation into the organization

2. Development of the phases of the innovation management system

3. Generation of ideas: Technological Surveillance, Benchmarking and Competitive Intelligence

4. Planning and financing: own, private and public resources

5. Execution of projects and internal improvements.


Topic 3: Exploitation of innovations and aid for innovation

1. Intrapreneurship, Assignment or License and Spin-Offs

2. Innovation indicators

3. Public administration support programs: direct and indirect aid 

4. Certification of R & D & I projects


Topic 4: Managing innovations and their rights

1. The protection decision: intellectual rights, patents and utility and industrial models

2. Accreditation of ownership of innovations: international regulatory framework

3. The legal protection of innovations: application and procedure in the Spanish case

Learning activities

  • AF1. Theoretical sessions
  • AF2. Seminars
  • AF3. Work in group
  • AF5. Personal study
  • AF7. Face-to-face tutorials

During the theoretical sessions materials will be provided to discuss case studies. The combination of theoretical materials and practical materials contribute to the formation of the contents of the subject. 

The seminars will consist of sessions aimed at advancing the development of group work.

Evaluation system

Reading control: 15% (average of the grades of the 8 readings). The note of the readings is conditioned to the participation in the elaboration of a summary of one of the readings.

Group work: 35%

- Written work: 50%

- Presentation: 30%

- Seminars: 20%

Final Exam: represents 50% of the final grade. In order to be eligible for the continuous assessment, a minimum of 5 out of 10 points must be obtained in the final exam.

Recovery: If the subject is suspended (final grade less than 5) or the minimum mark of the final exam is not reached, the final exam may be taken again. The part of the continuous assessment cannot be recovered.

A student who has not applied for the first call CANNOT apply for recovery.



FRIESE, REBECCA (2020): The Good Culture: The Leader's Guide to Creating a Workplace That Doesn't Suck. FLYN.

JURGENS-KOWAL, TERESA (2019): The Innovation ANSWER Book.

RADEKA, KATHERINE (2012): High Velocity Innovation: How to Get Your Best Ideas to Market. Career Press.

GOFFIN, KEITH and MITCHELL, RICK (2016): Innovation Management: Effective Strategy and Implementation. Red Globe Press.

CRESPO, PATRICIA and CASTILLO, DAVID (2011): 'The financing of business innovation', Revista de Contabilidad y Dirección, Vol. 12, pp. 145-164.


OLIVELLA, JORDI (2020): Efficient management of innovation projects. Profit.

BARBA, ENRIC (2011): Innovation. 100 tips to inspire and manage it. Barcelona, ​​Bedside Books.

CIDEM (2012): Project management. Collection of guides for innovation and business development. Barcelona, ​​Center for Innovation and Business Development (Generalitat de Catalunya).

OECD (2006): Oslo Handbook: A guide to collecting and interpreting data on innovation. Paris, OECD.