What are you looking for?
B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences
E11_Analyze and properly assess the scientific-technological and economic environment, both to look for innovative opportunities and to establish the necessary processes to adapt the organization to this environment
E15_Gather and interpret significant data to issue judgments that include a reflection on relevant topics in the business field and be able to prepare a document that allows information to be transmitted or an innovative business proposal
E1_Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning
E7_Elaborate projects and proposals of innovative companies establishing principles of social responsibility in the management and integrating the perspective of gender like indicators of quality and innovation
E8_Organize the productive operations of the company
G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge
G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking
G3_Integrate the values of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace
The general objective of the subject is to generate new business ideas or innovative business lines and to propose its business model.
- Evaluate opportunities that can be transformed into viable businesses.
- To creatively develop innovative processes of new business concepts and / or products / services.
- Create a Minimum Viable Product (PMV) of the product / service to test the market
- Implement a business idea taking into account the analysis of the context
MD1. Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.
MD2. Lectures: Face-to-face or streaming sessions, both in the university classroom and in the framework of a high institution, in which one or more specialists present experiences or projects to students.
MD3. Presentations: Multimedia formats that serve as support for face-to-face classes
MD4. Video capsules: Resource in video format, which includes contents and demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as they want the ideas or proposals that the teacher needs to highlight in class.
MD10. Research and critical reading of articles. Students start from a working hypothesis that they are developing, following the phases of the research methodology, including the critical reading of articles.
MD11. Non-face-to-face tutorials: for which students will have telematic resources such as e-mail and ESCSET intranet resources.
MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.
MD6. Debate and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject is looking for. The debates have a start and end date and are facilitated by the teacher.
The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.
TOPIC 1: BUSINESS IDEA VS BUSINESS OPPORTUNITY
1.1 Generation of business ideas, trends and sustainability
1.2 Tools for market analysis: competition and customer segments
1.3 Value proposition and MVP
SUBJECT 2: INTRODUCTION TO THE PREPARATION OF A BUSINESS PLAN
2.1 Objectives of the Business Plan
2.2 Create an Attractive Business Plan. This way?
2.3 Generic components: The Executive Summary
2.4 Generic components: Company description
SUBJECT 3: PLAN OF MARKETING
3.1 The Marketing Plan from the customer's perspective (4C's)
3.2 The marketing budget
3.3 The sales plan
3.4 KPIs and Marketing Metrics
SUBJECT 4: PLAN OF OPERATIONS AND PROCESSES
4.1 Operational strategy
4.2 Supply chain
4.3 Macro and micro processes
4.4 The operations budget
4.5 KPIs and Operations Metrics
SUBJECT 5: PLAN OF ORGANIZATION
1. Organization chart
2. Jobs and functions
3. Remuneration policy
4. Economic assessment of the human resources plan
SUBJECT 6: LEGAL-FISCAL PLAN
6.1 Legal forms
6.2 Procedures for setting up the company
6.3 General and specific business regulations
SUBJECT 7: ECONOMIC AND FINANCIAL PLAN
7.1 Objectives of the Economic and Financial Plan
7.2 The Operating Account
7.3 The Balance Sheet
7.4. Cash flows (operations + investments + financing)
SUBJECT 8: METHODS OF FINANCING OF A STARTUP
8.1 Venture capital (Business Angels and Venture Capitalist)
8.2 Public Funding
8.3 What is the best financing for my company?
SUBJECT 9: COMMUNICATION OF ENTREPRENEURIAL PROJECTS
9.1 Tips for good communication
9.2 Tools for an effective presentation
9.3 Communication practice
- Devise an innovative solution for a market need
- Validate the business idea by creating and validating an MVP
- Develop the launch of the business idea
- Describe the scalability and impact of the business
- Design the financial plan of the business
|SE2. Individual and / or group work: punctual deliveries. Complete content and adjusted to the request. Quality in the presentation||50%|
|SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members||
|SE4. Exam: Development of ideas applied to learned concepts||30%|
The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case analysis of companies.
You need to have all the activities of the term delivered and scored in order to take the exam.
A minimum grade of 5 out of 10 is required to pass the exam and the subject.
In the recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.
A student who has not applied for the first call CANNOT apply for recovery.
Reis, E. (2011). The lean startup. New York: Crown Business, 27.
Rogers, EM (2010). Diffusion of innovations. Simon and Schuster.
Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.
The Successful Business Plan: Secrets and Strategies by R. Abrams and E. Kleiner (2010)
Copeland, T., Koller, T., Murrin, J. (2005) Valuation: Measuring and Managing the Value of the Companies.
Blank. S & Dorf. B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company