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B4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.
E10. Analyze and evaluate the role of digital communities and social media in business.
E11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.
E12. Apply the English language in different cultural environments of business negotiation.
E13. Identify the basic tools of e-Marketing.
E14. Apply the knowledge acquired to the management of digital communities.
E15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.
E1. Recognize the environment in which the organization operates, the operation of the company and its functional areas and the instruments of analysis.
E2. Apply the basics of marketing and market research.
E3. Identify the qualitative and quantitative tools of analysis and diagnosis for market research.
E4. Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.
E5. Recognize the particularities of marketing activity in sectors of activity with specific characteristics.
E6. Synthesize and evaluate marketing strategies for the internationalization of business activity.
E7. Manage in a timely and convenient manner the resources available in the work environments in which it is to be directed.
E8. Synthesize ideas to make them feasible and profitable business understanding the current market.
E9. Apply technological tools for the use of business resources through Marketing.
G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.
T1. Communicate properly orally and in writing in the two official languages of Catalonia.
T2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.
T3. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.
T4. Master computer tools and their main applications for ordinary academic and professional activity.
T5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.
The TFG involves the completion, by the student, of a project, a study, a report or a work in which the knowledge, skills, competences and skills acquired are applied, integrated and developed. in the degree.
The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.
|Theoretical sessions||MD3: Presentations on contents and methodological tools for the realization of the TFG|
Synchronous tutorials with the TFG tutor to guide the student and monitor the project.
MD10. Research and critical reading of articles. Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles.
MD11. Use of telematic resources such as e-mail and the resources of the TFG virtual classroom.
The entire detailed procedure on the operation of the TFG is set out in the document of the “TFG regulations ” which is posted in the TFG virtual classroom and on the TecnoCampus website.
AF8 Presentation of the TFG before the Monitoring Court
AF9 Presentation and defense of the TFG before the Final Evaluation Court
AF10 Search, reading and elaboration of reviews / text comments on bibliography / information through ICT / virtual platform
AF11 Autonomous work of the student to elaborate the Work of end of Degree
The final grade of the TFG will be obtained from different assessments:
The entire detailed procedure on the evaluation of the TFG is set out in the document of the “TFG regulations”Which is posted on the TFG virtual classroom and on the TecnoCampus website.
Amat Oriol and Rocafort Alfredo (2017). How to do research. Barcelona: Profit Editorial
King, L, Keohane RO, and Verba, S. (2007). The design of social research: Alliance
Ferrer, V, Carmona, M. and Soria, V. (2013). The final degree project. Guide for students, teachers and collaborating agents: McGraw-Hill.
IRÍZAR I. (2012) The business plan in practice. Netbiblo