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B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study
B3_Students have the ability to gather and interpret relevant data (usually within their area of study), to make judgments that include reflection on relevant social, scientific or ethical issues
E17_Recognize details of the operation of destinations, tourist structures and their business sectors worldwide
G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge
G4_Integrate the values of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace
T1_Communicate properly orally and in writing in the two official languages of Catalonia
T2_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange
T4_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk
T5_Domain the computer tools and their main applications for the ordinary academic and professional activity
T3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation that supports these arguments.
T6.Develop tasks autonomously with a correct organization and timing of academic work
T7_ Develop the ability to assess inequalities due to sex and gender to design solutions.
The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.
Manage and organize events to promote a tourist destination and improve its positioning.
Topic 1: Approach and analysis of the importance of the organization and realization of events, with special emphasis in the Tourism Sector.
Topic 2: Study of the planning phases of an event and marketing strategies for its promotion and communication.
Topic 3: Corporate events:
Topic 4: The importance of the Relationship with the media and Security in the realization of Events: The Communication and Marketing Strategy of the events
Topic 5: The Protocol and its importance in the organization of events.
Topic 6: Organization of events in the Public Sector
Topic 7: The importance of Catering services in the organization of events.
Topic 8: New trends for the organization of large events
Topic 9: Fairs, Congresses and Conventions.
IMPORTANT: The final exam must be presented to count the rest of the assessment and obtain a grade greater than or equal to 5/10 to pass the course.
For those who have failed the final exam, they will have the option to take a resit exam during the last week of the term. The grade accumulated in the continuous assessment will be saved and will also be counted for the resit exam.
All activities not delivered on the dates and with the required requirements are considered "not delivered". The dates of delivery of the works and presentations will indicate the first day of class.
De Urbina, José Antonio (2001) "El gran libro del Protocolo". 2nd edition. Madrid. Ed. Today's topics
Fuente Lafuente, Carlos (2005) "Practical manual for the organization of events". Ed. Protocol Editions
Repilla, I (2019) "The Ally". Ed. Seix Barral
Kilkenny, Shannon (2011) "The Complete Guide to successful event planning". 2nd edition. Ed. Atlantic Publishing Group Inc.