TecnoCampus Foundation
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eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: Third term

Credits: 6

Teaching staff: 

Alberto Guevara Chacon
Aitor Ruiz Santiago 

Skills

Basic skills

  • B5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills

  • E10. Analyze and evaluate the role of digital communities and social media in business.

  • E13. Identify the basic tools of e-Marketing.

     

  • E14. Apply the knowledge acquired to the management of digital communities.

  • E9. Apply technological tools for the use of business resources through Marketing.

General competencies

  • G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences

  • T4. Master computer tools and their main applications for ordinary academic and professional activity.

  • T5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.