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B5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.
E9. Apply technological tools for the use of business resources through Marketing.
E13. Identify the basic tools of e-Marketing.
G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.
G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.
T4. Master computer tools and their main applications for ordinary academic and professional activity.
At the end of the course, the student will be able to:
Master the basic technological tools for the use of e-Marketing resources, and social networks to support business decision making
MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject
MD3. Presentations: Multimedia formats that support face-to-face classes
MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.
MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by the teacher
This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The TecnoCampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.
Topic 1. Internet and the World Wide Web
Topic 2. Content management systems (CMS)
Item 4. The web project. UX
Item 5. The web project. Wordpress
Written face-to-face tests (40%)
Continuous assessment activities (60%)
Andy Williams (2019). "Wordpress for Beginners: A Visual Step-by-Step Guide to Creating your Own Wordpress Site in Record Time, Starting from Zero!" Ed. CreateSpace Independent Publishing Platform
Steve Krug (2015) "Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability". ADDISON WESLEY LONGMAN INC DIV PEARSON SUITE 300
Jeff Gothelf (2014) “Lean UX”. UNIT EDITORIAL