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Teaching materials can be in Catalan, Spanish and English.
B3. That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant social, scientific, or ethical issues.
E6. Synthesize and evaluate marketing strategies for the internationalization of business activity.
E8. Synthesize ideas to make them feasible and profitable business understanding the current market.
E11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.
E15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.
G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.
T4. Master computer tools and their main applications for ordinary academic and professional activity.
Subject that aims to provide knowledge in the financial area of the company through economic and accounting analysis, financing, economic performance and investment.
Understand the financial statements of a company and know how to diagnose the financial situation of the same.
Understand the role and relevance of economic and financial planning.
Know how to evaluate the different returns of the company.
Know how to evaluate the financial performance of investment projects.
MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject
MD3. Presentations: Multimedia formats that support face-to-face classes
MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students
MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by the teacher
This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.
The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.
SUBJECT 1: Introduction; Marketing and Finance
SUBJECT 2: Accounting statements and economic-financial analysis
SUBJECT 3: Management of the treasury and financing in short term
SUBJECT 4: Economic-financial planning
SUBJECT 5: The investment
TOPIC 6: Long-term financing
Inside the classroom:
Outside the classroom:
SE4. Final exam
SE1. Test and case analysis (non-recoverable)
SE2. Group work (20%) (non-recoverable)
RECOVERY EXAM: In case a student has failed he / she will be able to go to the recovery, taking the whole exam again. The grade corresponding to the continuous assessment (50% of the test and the assessable case study) is not recoverable and will be maintained when calculating the final grade.
A student who has not applied for the first call CANNOT apply for recovery.
MARTÍNEZ ABASCAL, Eduardo (2012): Finances for managers, Mc Graw Hill, IESE Business School, 2nd edition, Madrid.
SANTANDREU, Eliseu. Finance for marketing executives. Barcelona: Gestión 2000, 2003
BREALEY, Richard A .; MYERS, Stewart, C. ALLEN, Marcus (1998): Fundamentals of Business Financing, 5th Edition, McGraw-Hill, Madrid,
FAUS, J; TÀPIES, J (1999): Operational finance: the financial management of day-to-day operations, IESE - University of Navarra, Navarra
FAUS, Josep (2001): Policies and financial decisions for value management in companies, IESE - University of Navarra, Navarra.
SUÁREZ SUAREZ, Andrés (1998): Optimal decisions of investment and financing of the company, 18ª edition, Pyramid, Madrid.
MASSONS, Joan. Finance for marketing and sales professionals. 3ª. ed. act. Barcelona: Deusto, 2008
AMAT, ORIOL. Understand accounting and finance ”; Barcelona: Ediciones Gestión 2000