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The subject will be taught in Spanish with the intensive use of readings, videos, and other materials in English, so that the proportion of languages would be as follows:
Students will be able to use Catalan in their exhibitions and works presented.
B2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study. .
E4. Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.
E6. Synthesize and evaluate marketing strategies for the internationalization of business activity.
E8. Synthesize ideas to make them feasible and profitable business understanding the current market.
E13. Identify the basic tools of e-Marketing.
E14. Apply the knowledge acquired to the management of digital communities.
G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.
G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.
G3. Integrate the values of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Marketing and Digital Communities contribute to training citizens for a a just, democratic society based on a culture of dialogue and peace.
T4. Master computer tools and their main applications for ordinary academic and professional activity.
T5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.
Advertising and Promotion using marketing strategies that combine social, local and mobile: SoLoMo, is a practical subject dedicated to the development of SoLoMo type apps that integrate all the possibilities offered by the growing use of linked mobile devices to all the activities of the life, the use of the geolocation and its advantage in the marketing strategies and the recognized paper of the social networks and their influence in the decision making of the consumer.
SoLoMo is to apply local, social and mobile to Advertising and Promotion strategies.
The subject is part-time and eminently practical based on the individual search for success stories and a course project.
During the development of the subject the following teaching activities will be applied:
This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.
The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.
What is SOLOMO?
New trends in SOLOMO Marketing Strategies
Social Networks and New Consumer Behavior
The role of social media in the new consumer purchasing decision model
Geolocation and its application to Marketing
The importance of geolocation and its application in the world of local business
The application of SOLOMO Marketing strategies to the multi-screen consumer.
Marketing Strategies on Mobile Devices
The application of SOLOMO strategies to the tourism and leisure management sector
RU #Solomo Ready ?: Consumers and Brands in the Digital Era. Papakonstantinidis, Stavros & Poulis, Athanasios & Theodoridis, Prokopis. 2016.