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B3. That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant social, scientific, or ethical issues.
B4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.
E3. Identify the qualitative and quantitative tools of analysis and diagnosis for market research.
E9. Apply technological tools for the use of business resources through Marketing.
E10. Analyze and evaluate the role of digital communities and social media in business.
E13. Identify the basic tools of e-Marketing.
E14. Apply the knowledge acquired to the management of digital communities.
G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.
G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.
G3. Integrate the values of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Marketing and Digital Communities contribute to training citizens for a a just, democratic society based on a culture of dialogue and peace.
T4. Master computer tools and their main applications for ordinary academic and professional activity.
T5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.
This subject gives continuity to the line established in the matter of digital communities optimizing a web page and positioning it in an organic way.
Through a theoretical and practical project the student will learn to optimize the web according to its users.
- Master the basic technological tools for using the resources of Marketing, e-Marketing and Social Networks to support business decision making.
- Know and master the techniques of optimization and positioning of web pages taking into account users.
This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.
MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject
MD2. Lectures: Face-to-face or streaming sessions, both in university classrooms and in the framework of another institution, in which one or more specialists present their experiences or projects to students.
MD3. Presentations: Multimedia formats that support face-to-face classes
MD5. Seminars: Face-to-face format in small work groups. These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.
MD6. Debates and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject pursues.
MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students
MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by the teacher
Unit 1. Web analytics
Topic 2. SEO
Topic 3. UX
AF1. Theoretical sessions
AF3. Work in group
AF4. Individual work
AF5. Personal study
Continuous assessment and face-to-face examination are combined.
Summary of the evaluation system:
In order to average, a minimum grade of 5,0 must be passed.
Si final exam note ≥5:
Final grade = 25% AI + 35% TG + 30% EX + 10% PS
If you notice the final exam5:
Final grade = Final exam grade
If you notice recovery exam ≥5:
Final grade = 25% AI + 35% TG + 30% EX (recovery) + 10% PS
If you notice recovery exam<5:
Final grade = Recovery exam grade
Grades for individual activities, group work, and the follow-up test cannot be retrieved.
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