General information


Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: Second term

Credits: 4

Teaching staff: 

Ismael Hernández Adell

Teaching languages


Classes are held in Catalan, but documents (articles, videos, reference manuals) will be used during them in Spanish and English.

Skills


Basic skills
  • B4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • B5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • E10. Analyze and evaluate the role of digital communities and social media in business.

  • E11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

General competencies
  • G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences
  • T3. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

Description


The subject has an advanced focus on innovation, and has been designed as a culmination of the previous subjects on innovation in which the basic theoretical concepts on the concept of innovation and its strategic perspective are introduced. . Thus, the subject raises the elements that must be taken into account in the implementation of an innovation management model adapted to the needs of each organization such as: the establishment of mechanisms that generate profitable innovations for the organizations of a systematized way; the detailed analysis of the conditions (social, cultural, economic and technological) that determine the processes of innovation in organizations; process planning for innovation; the management of the portfolio of innovative projects; taking advantage of innovations inside and outside the organization; the search in the public sphere of support to implement innovative systems; or the legal framework on the protection and exploitation of innovations.

Learning outcomes


Design the competitive strategy of the company or an innovation project and design, plan and direct innovative business models.

Develop strategies to manage costs and generate revenue that make the business model sustainable.

At the end of the course, students must be able to:

  • define and identify the modalities of innovation.
  • relate innovation to the strategy of organizations.
  • identify the people needed and the skills required in the innovation process.
  • understand the different social, cultural, economic and technological aspects that condition the processes of innovation in society and in companies.
  • adapt various innovation management models to organizations. 
  • create systems for generating ideas adapted to the diverse realities of each organization.
  • generate a model for prioritizing innovative projects based on cost, time and profitability.

Working methodology


  • MD1. Master class
  • MD3. Presentations
  • MD5. Seminars
  • MD7. Case studies
  • MD10 Research and reading of articles

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

Contents


Topic 1: General scheme of innovation

  1. Questioning and preparation of the organization
  2. Permanent innovation and the forces of change in organizations 
  3. The systematization of innovation management
  4. General scheme of innovation

Topic 2: Profitable planning and execution of innovations

  1. Systematization of innovation management: incorporating innovation into the organization
  2.  Development of the phases of the innovation management system
  3. Generation of ideas: Technology Surveillance, Benchmarking and Competitive Intelligence
  4.  Planning and financing: own, private and public resources
  5.  Execution of projects and internal improvements.

Topic 3: Exploitation of innovations and aid for innovation

  1. Intrapreneurship, Assignment or License and Spin-Offs
  2. Innovation indicators
  3.  Public administration support programs: direct and indirect aid 
  4. Certification of R & D & I projects

Topic 4: Managing innovations and their rights

  1. The protection decision: intellectual rights, patents and utility and industrial models
  2. Accreditation of ownership of innovations: international regulatory framework
  3. The legal protection of innovations: application and procedure in the Spanish case

Learning activities


  • AF1. Theoretical sessions
  • AF2. Seminars
  • AF3. Work in group
  • AF5. Personal study
  • AF7. Face-to-face tutorials

During the theoretical sessions materials will be provided to discuss case studies. The combination of theoretical materials and practical materials contribute to the formation of the contents of the subject. 

The seminars will consist of sessions aimed at advancing the development of group work.

Evaluation system


Reading control: 15% (average of the grades of the 8 readings). The note of the readings is conditioned to the participation in the elaboration of a summary of one of the readings.

Group work: 35%

- Written work: 50%

- Presentation: 30%

- Seminars: 20%

Final Exam: represents 50% of the final grade. In order to be eligible for the continuous assessment, a minimum of 5 out of 10 points must be obtained in the final exam.

Recovery: If the subject is suspended (final grade less than 5) or the minimum mark of the final exam is not reached, the final exam may be taken again. The part of the continuous assessment cannot be recovered.

A student who has not applied for the first call CANNOT apply for recovery.

Bibliography


Basic

BARBA, ENRIC (2011): Innovation. 100 tips to inspire and manage it. Barcelona, ​​Bedside Books.

CASTILLO, DAVID and CRESPO, PATRICIA (2011): 'The financing of business innovation', Revista de Contabilidad y Dirección, Vol. 12, pp. 145-164.

From BAS SOTELO, MIGUEL (Coord.) (2010): How to manage innovation. Madrid, Global Marketing.

Complementary

CIDEM (2012): Project management. Collection of guides for innovation and business development. Barcelona, ​​Center for Innovation and Business Development (Generalitat de Catalunya).

OECD (2006): Oslo Handbook: A guide to collecting and interpreting data on innovation. Paris, OECD.http://innocamaras.camara.es/actualidad/repositorio-y-publicaciones/manuales-guias-y-documentos