General information

Subject type: Mandatory

Coordinator: Núria Masferrer Llabinés

Trimester: First term

Credits: 6

Teaching staff: 

Màrian Buil Fabregà
Alexandra Mason Llorente 
A hard tackle from John Enrique Correa to Pinzón 

Teaching languages

  • Catalan
  • Spanish
  • English

Check the schedules of the different groups to know the language of teaching classes. Although the material can be in any of the three languages.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.



Basic skills
  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences


  • B5_That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy

Specific skills
  • E7_Elaborate projects and proposals of innovative companies establishing principles of social responsibility in the management and integrating the perspective of gender like indicators of quality and innovation.


  • E10_Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.

  • E11_Analyze and properly assess the scientific-technological and economic environment, both to seek innovative opportunities and to establish the necessary processes to adapt the organization to this environment.


  • E12_Generate strategic skills by considering the operating environment as a project and establishing long-term, large-scale guidelines


General competencies
  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

  • G3_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace


Transversal competences
  • T3_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk



The general objective of the subject is to generate new business ideas or innovative business lines and to propose its business model. 

Learning outcomes

-Evaluate opportunities that can be transformed into viable businesses.

- To creatively develop innovative processes of new business concepts and / or products / services.

- Create a Minimum Viable Product (PMV) of the product / service to test the market

- Implement a business idea taking into account the analysis of the context 

Working methodology


Theoretical sessions 

MD1. Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.

MD2. Lectures: Face-to-face or streaming sessions, both in the university classroom and in the framework of a high institution, in which one or more specialists present experiences or projects to students. 

MD3. Presentations: Multimedia formats that serve as support for face-to-face classes 

MD4. Video capsules: Resource in video format, which includes contents and demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as they want the ideas or proposals that the teacher needs to highlight in class. 

Autonomous learning 

MD10. Research and critical reading of articles. Students start from a working hypothesis that they are developing, following the phases of the research methodology, including the critical reading of articles. 

MD11. Non-face-to-face tutorials: for which students will have telematic resources such as e-mail and ESCSET intranet resources.



MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key. 

MD6. Debate and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject is looking for. The debates have a start and end date and are energized by the teacher.  



1.1. Inspiration 

1.2. problem     

1.3. Core Team 

1.4. Solution 


2.1 Prototesting 

2.2 Competitive Landscape 

2.3 Target and Market 

2.4 Ecosystem 



3.1 The Marketing Plan from the customer's perspective (4C's)

3.2 The marketing budget

3.3 The sales plan

3.4 KPIs and Marketing Metrics  


3.1 fire 

3.2 Version One 

3.3 Go to market strategy 


4.1 Market potential 

4.2 Impact 

4.3 Results  


1. Margins

2 Cash Flow 

3. Funding 



Learning activities

- Devise an innovative solution for a market need 

- Validate the business idea by creating and validating an MVP 

- Develop the launch of the business idea

- Describe the scalability and impact of the business

- Design the financial plan of the business


Evaluation system

Assessment Percentage

SE2. Individual and / or group work: punctual deliveries. Complete content and adjusted to the request. Quality in the presentation


SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members


SE4. Exam: Development of ideas applied to learned concepts


The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case study of companies. You need to have delivered and scored all the activities of the quarter to be able to take the exam. A minimum grade of 5 out of 10 is required to pass the exam and the subject.

In recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.

A student who has not applied for the first call CANNOT apply for recovery.



Rebelbase: The new way to become an entrepreneur - Let your inner innovator out

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.

Rogers, EM (2010). Diffusion of innovations. Simon and Schuster.

Reis, E. (2011). The lean startup. New York: Crown Business, 27.


Blank. S & Dorf. B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

The Successful Business Plan: Secrets and Strategies by R. Abrams and E. Kleiner (2010)

Copeland, T., Koller, T., Murrin, J. (2005) Valuation: Measuring and Managing the Value of the Companies.