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Establish maritime and logistics business projects that allow the creation of new companies or the improvement of existing ones, adopting innovative and creative ideas
The subject of Introduction to Business Management is a first contact with the world of business management and studies the role of the company and entrepreneurs in society.
It allows to understand the main economic and social indicators to evaluate the operation of the company, to then focus on the basic principles of business management: management, organization, planning and control.
This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.
The TecnoCampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.
MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject
MD3. Presentations: Multimedia formats that support face-to-face classes
MD4. Video capsules: Resource in video format, which includes contents or demonstrations of the thematic axes of the subjects.
MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.
MD6. Debates and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject pursues.
MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students
MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by teacher MD10. Research and critical reading of articles. Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles.
Topic 1: The company and its administration
1.1. Concept of business and administration
1.2.Types of companies
1.3. Current challenges for business administration
1.4. Economic assessment of the operation of the company
1.4.3. The deadlock
Topic 2: Business planning
2.1. The forecast and analysis of the environment
2.2. Planning concept: Different levels of planning
2.3. Types of plans
2.3.1. Permanent plans
2.3.2. Temporary plans
Topic 3: Control in the company
3.1. Information systems for control
3.2. The control process
3.2.1. Critical variables and management indicators
3.2.2. The record of results
3.3.3. The analysis of deviations
3.3.4. Corrective actions
Topic 4: The organization of the company
4.1. Definition and design of the organizational structure
4.2 The parts of the organization
4.3. The organization chart: horizontal and vertical design
4.4. Coordination mechanisms
Topic 5: The management of the company
5.1. Principles, functions and reality of managerial work
5.2. Variables that condition the direction function
5.2.1. The motivation of workers
5.2.2. Leadership styles
Item 6. Brief summary of new trends in management and organization
The following training activities will be carried out:
1. Team work on the administration of a business project
3. Theoretical sessions
4. Personal study
The final mark of the subject will be conformed by the weighting of marks of different activities of continuous evaluation, which will be raised during the course, plus the final exam:
CONTINUOUS EVALUATION (60% of the grade)
There will be 4 practical cases, each of which will have a weight of 10%, which will involve the following team activities:
Previous work of reading the case and individual answer of previous questions
Discussion of the case in class between the different teams
Preparation by each team of a report on the case
Work on a topic, to choose from, on new business administration challenges (10% of the mark)
This work will involve carrying out the following team activities:
Search for information on the chosen topic
Making a video-summarize on the chosen topic
Preparation by each team of two reports on 2 different videos to those that the team has produced
Completion of different tests / exams on solving exercises (10% of the mark)
FINAL EXAM (40% of the mark)
The final exam will consist of different theoretical-practical questions. A minimum score of 5 out of 10 points must be obtained in the final exam: this exam will consist of different assessment parts and a minimum score of 40% must be obtained in each of these parts. and that the average grade of the grades of the different parts is at least 5 points.
ROBBINS, SP and COULTER, MC (2014): Administration. Ed. Pearson. Mexico. 12th edition
GIL ESTALLO, MA, GINER DE LA FUENTE, F (2013), How to create and run a company. Madrid. Ed. Esic. 9th edition.
Chip Conley (2017). PEAK: How Great Companies Get Their Mojo from Maslow Revised and Updated. 2nd Edition. New York: John Wiley & Sons Inc