300124 - ICT TOOLS APPLIED TO THE COMPANY

Subject type: Basic

Coordinator: Alex Araujo Batlle

Trimester: Second term

Credits: 6

Eines TIC is a first-year first-year subject that introduces students to the possibilities (of transmitting content, communication, sharing experiences, gathering knowledge, etc.) that the digital world means, both in the personal sphere, the collective and business. What are the trends in the digital world that a student in the branch of Social Sciences should have in perspective in the short, medium and long term.

How does the use of ICT (Information and Communication Technology) affect our daily lives? what does it mean to be digital individuals and how can we learn to make the most of it? How is ICT used to search for, classify, and present information? How do we take advantage of massive data information? What are the connected objects and the revolution they entail?

All these aspects apply to the field of Tourism, taking into account visitors, organizations and companies, as well as destinations. 

NOTE: This subject has methodological and digital resources to make possible its continuity in non-contact mode in case it is necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

• Apply the main computer tools to provide the necessary information in decision making.

Tracking the course will require the student to attend class with their laptop.

The teaching contents and competences will be worked in sessions of three types:

1. Theoretical classes: Sessions based on the presentation of the most relevant contents of the subject. The following teaching methodologies are considered:

• MD1. Master class: Expository class sessions based on the explanation of the teacher and students, where students enrolled in the subject attend.

• MD2. Lectures: Face-to-face or streaming sessions, both in the university classrooms and in the framework of another institution, in which one or more specialists present their experiences or projects to the students. Visits to exhibitions and / or presentations of topics related to the contents of the subject.

• MD3. Presentations: Multimedia formats that support face-to-face classes.

2. Guided learning: Sessions based on individual or group work. Students have direct teacher support in and out of the classroom. The following teaching methodologies are considered:

• MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and where the participation of the student is key.

• MD6. Debates and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject pursues. The debates have a start and end date and are facilitated by the teacher, who will also write the conclusions.

• MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation. The teacher can propose different activities, both individually and in groups, among his students.

• MD8. Role-playing games: Simulation dynamics in which each student represents a role specified by the teacher. As a "role", you will have access to specific information and "play" according to the characteristics of your role, according to the rules of the game, to solve or experience the reference situation of the dynamics.

3. Autonomous learning: Sessions planned as established and organized tasks.

• MD9.Resolution of exercises and problems: Non-contact activity dedicated to the resolution of practical exercises based on the data provided by the teacher or the development of a project.

• MD10.Readings, information searches.

To carry out these activities, intensive use will be made of the tools and support technologies needed to monitor each of the topics, taking into account that the main digital workspaces will be:

- Institutional platform: The virtual classroom will be the place of reference for the follow-up of the subject. It is also the space for communication and evaluation.

- Personal platform: The student will have a personal digital space from where he will manage his work throughout the term and will also allow him to work collaboratively, according to the scheduled activities.

Topic 1: World 2.0

1. Introduction to Information and Communication Technologies (ICT)
2. The digital attitude
3. Key concepts of Web 2.0

Topic 2: The connected individual

1. Digital identity and privacy
2. Proconsumers: production and consumption of information
3. The management of information and sources
4. Tools to be efficient digital individuals
5. Internet of Things (IoT) and Big Data

Topic 3: From the individual to the collective

1. Information management
2. Collaborate, share and participate
3. Transmission

Topic 4: From the collective to the organization

1. Work management and organization: Project managers
2. Knowledge management: ERP, CRM
3. Gamification

The activities of the subject have as objective that the student, individually or in team can experience and therefore have a critical attitude on the subjects of the subject, from an individual, collective perspective or from the point business view.

Each week we will work on two types of activities:

• The activities that will be done in the classroom, with the accompaniment of the teacher. These activities are challenges that students must solve in class, therefore with a limited time, based on the materials they have in the classroom and the tools they have been working on.
• The activities that will take place outside the classroom serve the student to prepare the weekly reference topics of the subject. 

The evaluation of the subject is distributed in:

• 60% continuous assessment activities made up of:
  • 20% Individual activities
  • 20% Presentations 
  • 20% Group Work
• 40% Individual final exam

Keep in mind that:

1. In order to average with the continuous assessment activities, a grade equal to or higher than five must be taken in the individual final exam.
2. In the recovery period, only the part corresponding to the individual final exam can be recovered.

Roca, G [Video] The digital society. Retrieved from: https://www.youtube.com/watch?v=kMXZbDT5vm0

Pisani, f. (2016). Creators of the future. Telefónica Foundation http://www.fundaciontelefonica.com/arte_cultura/publicaciones-listado/pagina-item-publicaciones/itempubli/502/

Andrew JF, Alisha A. (2013). Information and Communication Technologies for Sustainable Tourism. Published by Routledge

Susskind, R; Susskind, D. (2015). The future of the professions: How Technology Will Transform the Work of Human Experts. Oxford University Press. 

Meyer, C .; Jones, G. (2010). Cloud Computing: the third wave of information technology. Future Trends Forum (Bankinter Foundation).

Meyer, C .; Rios, JI; Solchaga.M; (2007). Web 2.0. The social media business. Future Trends Forum (Bankinter Foundation).