TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Alex Araujo Batlle

Trimester: First term

Credits: 6

Teaching staff: 

Judith Turrión Prats

Skills

Basic skills

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

Specific skills

  • CE8. Direct different types of tourism entities defining objectives, strategies, commercial policies and managing financial resources.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

Description

Study of the production and organization of tourist services and the problems for the establishment of the business organizational structure.

Learning outcomes

Know the main organizational structures of tourism companies.

Working methodology

Theoretical sessions:

MD1. Master class using Zoom: Lectures based on the teacher's explanation attended by all students enrolled in the subject.

MD3. Presentations: in multimedia format

MD4. Video capsules: Resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight in their classes.

 

Guided learning:

MD5. Seminars: Face-to-face format in small work groups. These are sessions linked to the theoretical sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.

MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.

 

Autonomous learning:

MD11. Non-contact tutorials: The student will have telematic resources such as e-mail and ESCSET intranet resources.

MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by the teacher.

 

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

Contents

Topic 1. Organizations and organizational effectiveness

1.1. Definition of organization

1.2. Complexity of tourist activity

1.3. The company

      1.3.1. Concept and elements that make up a company

      1.3.2. Company functions

      1.3.3. Types of objectives

      1.3.4. Types of companies

      1.3.5. Peculiarities of the tourist company

1.4. Case study

 

Topic 2. Managers and Stakeholders

2.1. Difference between the concept of ownership and management

2.2. The Stakeholders

2.3. The values ​​of the company

2.5. Case study

 

Topic 3. Administration in a changing global environment

3.1. The concept of environment and type of environment

3.1.1. The general environment of the tourism company

3.1.2. The specific environment of the tourism company

3.2. Current trends in the tourist environment

3.3. Case study

 

Item 4. The structure of the tourism sector

4.1. The Value Chain

4.1.1. Value Chain Links

4.1.2. Competitive Scope and the Value Chain

4.2. The Tourist Offer

4.3. Intermediation

4.4. Tourist Institutions, Organizations and Associations

4.5. Case study

 

Item 5. Creation and Administration of Organizational Culture.

5.1. Organizational culture

5.2. Where does organizational culture come from?

5.3. Can organizational culture be managed?

5.4. Case study

 

Subject 6. Organizational design of the tourist company

6.0. Parts of the organization

6.1. The design of organizations

6.2. The 4 steps of organizational design

      6.2.1. The design of the places

      6.2.2. The design of the units

      6.2.3. The design of the side links

      6.2.4. The value system design

6.3. Case study

 

Item 7. Type and form of organizational change

7.1. What is organizational change?

7.2. Forces in favor and resistance to organizational change

7.3. Evolutionary and revolutionary change in organizations

7.4. Managing change: researching organizational development actions

7.5. Case study

 

Topic 8. The "Venture strategy" simulator

Learning activities

AF1. Theoretical sessions
AF2. Seminars
AF3. Work in group
AF5. Personal study

 

Evaluation system

SE1. Participation in the activities proposed in the classroom: Timely participation that adds value to the topics covered. Consultations with teachers on guides and methodologies for the best development of assignments (15%)

SE2. Group work: Punctual deliveries. Complete contents and adjusted to what you request. Quality in the presentation. Gender perspective: the bibliography must include at least two documents made by women (35%)

ES3. Exhibitions (10%)

SE4. Final exam (40%)

 

A minimum grade of 4 out of 10 on the exam must be obtained in order to average the grade of the exam with that of the continuous assessment.

In the resit exam, only the final test can be taken, which will calculate 40% of the final grade, as the mark of the continuous assessment will be kept.

 

REFERENCES

Basic

Garcia Isa, Isabel (2018). Organization of Tourism Companies. Editorial Synthesis.

 

Gallego Águeda, Mari Ángeles and Casanueva Rocha, Cristóbal (2016). Management and Organization of Tourism Companies (2nd Ed.). Editorial Pirámide.

Jones, Gareth R. (2008). Organizational theory: design and change in organizations (5ª Ed). Pearson Education.

Roberts, John (2006). The modern company: organization, strategy and results. Antoni Bosch editor.

 

Casanueva Rocha, Cristóbal and Gallego Águeda, Mari Ángeles (2012). Tourism companies and organizations (3ªEd.). Editorial Pirámide.

Evans, Nigel (2015). Strategic management for tourism, hospitality and events (2ª Ed). Routledge.

Complementary

Robbins, Stephen P. and Judge, Timothy A. (2011). Organizational behavior (15th Ed.). Hoboken.