TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?
It will be held on April 16, 17 and 18 and registration is now open
Contact number:
Tel. 931696501
Contact name:
Communication and Marketing Service
Contact email:
comunicacio@tecnocampus.cat

The TecnoCampus, the Mataró City Council and the Som Mobilitat cooperative are organizing a new edition - the fifth - of the “Som Hackathon” on 16, 17 and 18 April, focusing this time on the construction of technological solutions for local and responsible consumption.

In this edition, the sponsor has been the company Adevinta. The initiative has the support of the Diputació de Barcelona and is aimed at university and secondary school students. Given the pandemic situation, this year’s edition will be 100% online. Registration for the event is now open.

The COVID-19 pandemic has altered many of our habits. The extraordinary measures adopted to control COVID-19 have paralyzed much of the economy and social interaction and have highlighted the essential nature of certain basic services, but also the great dependence that our model of production and consumption has. of freight transport and large distribution platforms, and the negative impact this has on the environment.

 

These measures are having serious social and economic effects, such as the disappearance of the productive fabric, the destruction of employment and the increase in the social vulnerability of large sections of the population. These effects are especially severe in sectors highly dependent on social interaction or mobility, such as tourism, catering, culture or trade, and especially affect small and medium-sized enterprises.

 

We have seen what a city without commercial activity of proximity, empty, boring and dehumanized is like. And it is that trade, in addition to functioning as an engine of local economies -both for its dynamism and the employment it generates- also acts as a space for dynamism and citizen interaction, and contributes to the social cohesion of the municipality.

 

What is local and responsible consumption?

Local and responsible consumption means making more rational and balanced purchases and opting for socially useful and environmentally friendly goods and services. As people we consume, our decisions to buy and / or reduce what we consume are crucial in ensuring sustainable development and commitment to society.

 

Some of the principles of responsible consumption are proximity, caring for people, living well, agro-ecological food, sustainable production, fair trade, waste prevention and the promotion of the social and solidarity economy. Thus, consumption is not just an individual action, but a tool for change to achieve a more equitable economy that has an impact on the municipality itself, with a lower environmental impact and a richer and more dynamic community.

Some of the key areas of the challenge are:

  • The impact of digitalization on consumer habits and practices has become a reality and a challenge for cities. In this sense, new technologies can play a key role in promoting models and practices of local and responsible consumption.
  • Digitalization of local trade: the digital transformation of urban trade to adapt to the global economy and new consumption habits.
  • Re-significance of local products: the crisis caused by the coronavirus has increased the demand for organic and local products.
  • Reduction of the impact of the distribution of goods: the increase in the transport and distribution of goods causes problems of pollution, circulation, job insecurity, and so on. Adding the load, distributing in proximity with non-polluting media and reducing packaging are possible solutions.
  • Advancing towards food sovereignty: guaranteeing everyone access to healthy food produced with sustainable methods.
  • Transition to circularity: reduction, recovery, repair, pay for use and not to own, ecodesign of products and services, use of waste as resources.
  • Reduction of food waste: food is wasted along the entire food chain (production, industry, transport, trade and consumption) and solutions must be found to avoid it.
  • Access to information for conscious consumption: making available information about products, including traceability (production and distribution), their properties and shelf life or their environmental and social impact.
  • Collaborative consumption and cooperative consumption: opting for new exchange models (shared use, exchange, rental of objects and services, etc.) where access takes precedence over property. Partner with other users to obtain goods and services in the best conditions and guaranteeing social responsibility.

 

How can you make it possible? All information is available on the web www.somhackathon.tecnocampus.cat.