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CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.
CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.
CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.
CE1. Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning.
CE2. Define company policy in international environments and instill a global and international dimension in business.
CE3. Analyze and evaluate the financial statements, evaluate the economic performance and prepare financial reports.
CE4. Evaluate and define the personnel policies of a company or business organization, select work teams, define profiles and establish staffing needs.
CE5. Analyze business contexts, identify markets and customers, and establish marketing strategies through the use of advanced and innovative techniques.
CE6. Interpret legal regulations and institutional organization and manage business information.
CE7. Develop projects and proposals for innovative companies.
CE8. Organize the productive operations of the company.
CE9. Use mathematical tools and advanced statistical tools for decision making.
CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop a business idea.
CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.
CE12. Generate strategic skills considering the environment as a project.
CE13. Create connections between people, collaborators, and companies by connecting people who under normal circumstances would not match.
CE14. Identify emerging sectors and business innovation strategies.
CE15. Gather and interpret data to make judgments that include reflection on relevant business issues.
CE16. Communicate properly orally and in writing in at least one third foreign language.
CE1. Interpret the principles of tourism in terms of its spatial, social, cultural, political, labor and economic dimension and identify the types of tourist spaces and destinations and the main tourist agents that operate in them, both public and private.
CE2. Analyze the impacts generated by tourism in its economic, social and environmental aspects and provide innovative solutions.
CE3. Analyze the main political-administrative structures of tourism and interpret the legal framework that regulates tourism activities.
CE4. Turn an "empirical" problem into a research project and draw conclusions.
CE5. Apply a strong customer service orientation and handle communication techniques.
CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.
CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.
CE9. Work in different cultural media, providing solutions to the different problems that arise.
CE10. Gather and interpret significant data to make judgments that include a reflection on relevant business issues and be able to prepare a document that allows the transmission of information or an innovative business proposal in the field of tourism.
CE11. Manage tourist tourist areas in accordance with the principles of sustainability.
CE12. Master the operating procedures of accommodation, catering and tourism intermediation companies.
CE13. Interpret the strategy, objectives and public instruments of tourism planning.
CE14. Recognize and apply information and communication technologies (ICT) in the different areas of the tourism sector.
CE15. Interpret a public plan in the field of tourism and the opportunities that arise for the private sector.
CE16. Plan and manage the human resources of tourism organizations.
CE17. Recognize details of the operation of destinations, tourist structures and their business sectors worldwide.
CE18. Understand the characteristics of cultural heritage management and be able to develop innovative initiatives for its enhancement as a tourist attraction.
CE19. Detect the needs for the technical planning of tourist infrastructures and facilities.
CE20. Communicate properly orally and in writing in at least one foreign language.
CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.
CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.
CG3. Integrate the values of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.
CG2. Be able to generate ideas and solve problems, both individually and collectively.
CG3. Be able to generate ideas and solve problems, both individually and collectively.
CT1. Communicate properly orally and in writing in the two official languages of Catalonia.
CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.
CT3. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.
CT4. Master computer tools and their main applications for ordinary academic and professional activity.
CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.
CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.
The subject of Business Administration is a first contact with the world of business management and studies the role of the company and entrepreneurs in society.
It allows to understand the main economic and social indicators to evaluate the operation of the company, to then focus on the basic principles of business management: management, organization, planning and control.
The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.
MD1. Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.
MD3. Presentations: Multimedia formats that support face-to-face classes.
MD4. Video capsules: Resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight in their classes.
MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.
MD6. Discussions and forums: Face-to-face or online conversations, depending on the objectives pursued by the teacher responsible for the subject.
MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.
MD9. Resolution of exercises and problems: Non-contact activity dedicated to the resolution of practical exercises based on the data provided by the teacher.
MD10. Research and critical reading of articles: Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles.
This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.
Topic 1: The company and its administration
1.1. Concept of business and administration
1.2. Types of companies
1.3. Current challenges for business administration
1.4. Economic assessment of the operation of the company
1.4.3. The deadlock
Topic 2: Business planning
2.1. The forecast and analysis of the environment
2.2. Planning concept: Different levels of planning
2.3. Types of plans
2.3.1. Permanent plans
2.3.2. Temporary plans
Topic 3: Control in the company
3.1. Information systems for control
3.2. The control process
3.2.1. Critical variables and management indicators
3.2.2. The record of results
3.3.3. The analysis of deviations
3.3.4. Corrective actions
Topic 4: The organization of the company
4.1. Definition and design of the organizational structure
4.2 The parts of the organization
4.3. The organization chart: horizontal and vertical design
4.4. Coordination mechanisms
Topic 5: The management of the company
5.1. Principles, functions and reality of managerial work
5.2. Variables that condition the direction function
5.2.1. The motivation of workers
5.2.2. Leadership styles
Item 6. Brief summary of new trends in management and organization
The following training activities will be carried out:
The final mark of the subject will be conformed by the weighting of marks of different activities of continuous evaluation, which will be raised during the course, plus the final exam:
CONTINUOUS EVALUATION (60% of the grade)
Practical cases carried out through teamwork (40% of the mark)
There will be 4 practical cases, each of which will have a weight of 10%, which will involve the following team activities:
a. Previous work of reading the case and individual answer of previous questions
b. Discussion of the case in class between the different teams
c. Preparation by each team of a report on the case
Work on a topic, to choose from, on new business administration challenges (10% of the grade)
This work will involve carrying out the following team activities:
a. Search for information on the chosen topic
b. Making a video-summarize on the chosen topic
c. Preparation by each team of two reports on 2 different videos to those that the team has produced
Completion of different tests / exams on solving exercises (10% of the mark)
FINAL EXAM (40% of the mark)
The final exam will consist of different theoretical and practical questions. A minimum score of 5 out of 10 points must be obtained in the final exam: this exam will consist of different assessment parts and a minimum score of 40% must be obtained in each of these parts. and that the average grade of the grades of the different parts is at least 5 points.
Chip Conley (2017). PEAK: How Great Companies Get Their Mojo from Maslow Revised and Updated. 2nd Edition. New York: John Wiley & Sons Inc
ROBBINS, SP and COULTER, MC (2014): Administration. Ed. Pearson. Mexico. 12th edition
GIL ESTALLO, MA, GINER DE LA FUENTE, F (2013), How to create and run a company. Madrid. Ed. Esic. 9th edition.