300120 - MARKETING I

CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

CE1. Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning.

CE2. Define company policy in international environments and instill a global and international dimension in business.

CE3. Analyze and evaluate the financial statements, evaluate the economic performance and prepare financial reports.

CE4. Evaluate and define the personnel policies of a company or business organization, select work teams, define profiles and establish staffing needs.

CE5. Analyze business contexts, identify markets and customers, and establish marketing strategies through the use of advanced and innovative techniques.

CE6. Interpret legal regulations and institutional organization and manage business information.

CE7. Develop projects and proposals for innovative companies.

CE8. Organize the productive operations of the company.

CE9. Use mathematical tools and advanced statistical tools for decision making.

CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop a business idea.

CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

CE12. Generate strategic skills considering the environment as a project.

CE13. Create connections between people, collaborators, and companies by connecting people who under normal circumstances would not match.

CE14. Identify emerging sectors and business innovation strategies.

CE15. Gather and interpret data to make judgments that include reflection on relevant business issues.

CE16. Communicate properly orally and in writing in at least one third foreign language.

CE1. Interpret the principles of tourism in terms of its spatial, social, cultural, political, labor and economic dimension and identify the types of tourist spaces and destinations and the main tourist agents that operate in them, both public and private.

CE2. Analyze the impacts generated by tourism in its economic, social and environmental aspects and provide innovative solutions.

CE3. Analyze the main political-administrative structures of tourism and interpret the legal framework that regulates tourism activities.

CE4. Turn an "empirical" problem into a research project and draw conclusions.

CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.

CE8. Direct different types of tourism entities defining objectives, strategies, commercial policies and managing financial resources.

CE9. Work in different cultural media, providing solutions to the different problems that arise.

CE10. Gather and interpret significant data to make judgments that include a reflection on relevant business issues and be able to prepare a document that allows the transmission of information or an innovative business proposal in the field of tourism.

CE11. Manage tourist tourist areas in accordance with the principles of sustainability.

CE12. Master the operating procedures of accommodation, catering and tourism intermediation companies.

CE13. Interpret the strategy, objectives and public instruments of tourism planning.

CE14. Recognize and apply information and communication technologies (ICT) in the different areas of the tourism sector.

CE15. Interpret a public plan in the field of tourism and the opportunities that arise for the private sector.

CE16. Plan and manage the human resources of tourism organizations.

CE17. Recognize details of the operation of destinations, tourist structures and their business sectors worldwide.

CE18. Understand the characteristics of cultural heritage management and be able to develop innovative initiatives for its enhancement as a tourist attraction.

CE19. Detect the needs for the technical planning of tourist infrastructures and facilities.

CE20. Communicate properly orally and in writing in at least one foreign language.

CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

CT3. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

CT4. Master computer tools and their main applications for ordinary academic and professional activity.

CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.

CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.