General information


Subject type: Mandatory

Coordinator: Alex Araujo Batlle

Trimester: Third term

Credits: 6

Teaching staff: 

Judith Turrión Prats

Skills


Basic skills
  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • CE1. Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning.

  • CE2. Define company policy in international environments and instill a global and international dimension in business.

  • CE3. Analyze and evaluate the financial statements, evaluate the economic performance and prepare financial reports.

  • CE4. Evaluate and define the personnel policies of a company or business organization, select work teams, define profiles and establish staffing needs.

  • CE5. Analyze business contexts, identify markets and customers, and establish marketing strategies through the use of advanced and innovative techniques.

  • CE6. Interpret legal regulations and institutional organization and manage business information.

  • CE7. Develop projects and proposals for innovative companies.

  • CE8. Organize the productive operations of the company.

  • CE9. Use mathematical tools and advanced statistical tools for decision making.

  • CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop a business idea.

  • CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

  • CE12. Generate strategic skills considering the environment as a project.

  • CE13. Create connections between people, collaborators, and companies by connecting people who under normal circumstances would not match.

  • CE14. Identify emerging sectors and business innovation strategies.

  • CE15. Gather and interpret data to make judgments that include reflection on relevant business issues.

  • CE16. Communicate properly orally and in writing in at least one third foreign language.

  • CE1. Interpret the principles of tourism in terms of its spatial, social, cultural, political, labor and economic dimension and identify the types of tourist spaces and destinations and the main tourist agents that operate in them, both public and private.

  • CE3. Analyze the main political-administrative structures of tourism and interpret the legal framework that regulates tourism activities.

  • CE4. Turn an "empirical" problem into a research project and draw conclusions.

  • CE5. Apply a strong customer service orientation and handle communication techniques.

  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

  • CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.

  • CE8. Direct different types of tourism entities defining objectives, strategies, commercial policies and managing financial resources.

  • CE9. Work in different cultural media, providing solutions to the different problems that arise.

  • CE10. Gather and interpret significant data to make judgments that include a reflection on relevant business issues and be able to prepare a document that allows the transmission of information or an innovative business proposal in the field of tourism.

  • CE11. Manage tourist tourist areas in accordance with the principles of sustainability.

  • CE12. Master the operating procedures of accommodation, catering and tourism intermediation companies.

  • CE13. Interpret the strategy, objectives and public instruments of tourism planning.

  • CE14. Recognize and apply information and communication technologies (ICT) in the different areas of the tourism sector.

  • CE15. Interpret a public plan in the field of tourism and the opportunities that arise for the private sector.

  • CE16. Plan and manage the human resources of tourism organizations.

  • CE17. Recognize details of the operation of destinations, tourist structures and their business sectors worldwide.

  • CE19. Detect the needs for the technical planning of tourist infrastructures and facilities.

  • CE20. Communicate properly orally and in writing in at least one foreign language.

General competencies
  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

Description


  • Tourism in the context of sustainability.
  • Economic, social and environmental impact of Tourism.
  • The responsibility of tourism actors with sustainability: Sustainable tourism and its commitment to sustainabilityL. to sustainable destination management as an element of competitiveness.
  • Instruments for sustainable tourism planning; Measurement and control instruments. The indicators. Need, procedure and measurement techniques, models and indices.
  • Advances and research in sustainable tourism. Experiences of good practices in sustainable tourism.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes


  • Assess the impacts of tourism.
  • Design planning and strategy in the management of tourist destinations to promote a more sustainable and innovative local development. 

Working methodology


Theoretical sessions:
MD1. Master class using Zoom: Lectures based on the teacher's explanation attended by all students enrolled in the subject.
MD3. Presentations: in multimedia formats.
MD4. Video capsules: Resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight in their classes.

Guided learning:
MD5. Seminars: Face-to-face format in small work groups. These are sessions linked to the theoretical sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.
MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.

Autonomous learning:
MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by the teacher.
MD10. Research and critical reading of articles. Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles.
MD11. Non-contact tutorials: The student will have telematic resources such as e-mail and ESCSET intranet resources.

 

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents


Subject 1. Evaluation of the impact of the tourism
2.1. Introduction
2.2. Methodologies for impact assessment
2.2.1. Economic evaluation of tourism
2.2.2. Social evaluation of tourism
2.2.3. Environmental assessment of tourism

Topic 2. Tourism sustainability
1.1. Dimension of the tourism sector
1.2. Sustainable tourism
1.2.1.1. Economic criterion
1.2.1.2. Sociocultural criteria
1.2.1.3. Environmental criteria
1.3. The circular economy
1.4. Change in tourism demand preferences
1.5. The value chain of tourism. Examples of good practice

Learning activities


AF1. Theoretical sessions

AF2. Seminars

AF3. Work in group

AF4. Individual work

Evaluation system


SE1. Participation in the activities proposed in the classroom: timely participation that adds value to the topics covered. Active participation in discussions, both in face-to-face classes and through the virtual forum. Preparation and resolution of practical cases. design and participation of practical sessions.
SE2. Group work: punctual deliveries. Complete contents and adjusted to the requested. Quality in the presentation. Gender perspective: the bibliography must include at least two works by women.
SE3. Exhibitions: equitable distribution of topics to be presented among team members.
SE4. Final exam: development of ideas applying the concepts learned.

Evaluation:

Topic 1: 70% of the grade

- Activities proposed in the classroom (SE1): 10% 

- Group work (SE2): 30% 

- Exhibitions (SE3): 10% 

- Examination (SE4): 50% 

Delivery of a report and performance of a group presentation of a tourist economic evaluation.

 

Topic 2: 30% of the grade

- Examination (SE4): 60% 

- Group work (SE2): 40%

Each part has a minimum grade of 4. In the recovery all parts can be recovered except group work. 

REFERENCES


Basic

Raya Vílchez, Josep Maria and Moreno-Torres, Ivan (2013). “Practical guide 9: introduction to economic evaluation”. Ivalua collection of practical guides. Ivalua.

Sancho, Amparo and Ruiz, Paz (2004). Methodological approach for the use of indicators in the tourist management of Protected Natural Areas ”, contribution to the IX AECIT Congress The tourist use of natural spaces. Logroño, 11 and 12 November 2004.

Sancho, Amparo, Garcia, Gregorio, and Rozo, Edna. (2007). Comparison of sustainability indicators for developed, developing and vulnerable populations. Annals of Tourism Research, 9 (1), 150-177.

Raya, Josep Maria, Martínez-Garcia, Esther and Celma, Dolors (2018). Economic and social yield of investing in hiking tourism: the case of Berguedà, Spain. Journal of Travel & Tourism Marketing, 35 (2), 148-161.

Complementary

Taks, Marijke; Késenne, Stefan; Chalip, Laurnence; Green, B.Christine and Martyn, Scott (2011). “Economic Impact Analysis Versus Cost Benefit Analysis: The Case of a Medium-Sized Sport Event.” International Journal of Sport Finance, 6, 187-203.

 

Barajas, Angel; Salgado, Jesica and Sánchez, Patricio (2012). "Problems of economic impact studies of sporting events." Applied Economics Studies 30 (2), 441-462.

From Rus Mendoza, Ginés (2008). "Cost-Benefit Analysis: Economic Evaluation of Investment Policies and Projects." Barcelona: Ariel.