General information


Subject type: Mandatory

Coordinator: Alex Araujo Batlle

Trimester: First term

Credits: 4

Teaching staff: 

Judith Turrión Prats

Teaching languages


The subject will be taught in Spanish but there will be readings and various teaching materials in English.
 

 

Skills


Basic skills
  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • CE1. Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning.

  • CE2. Define company policy in international environments and instill a global and international dimension in business.

  • CE3. Analyze and evaluate the financial statements, evaluate the economic performance and prepare financial reports.

  • CE4. Evaluate and define the personnel policies of a company or business organization, select work teams, define profiles and establish staffing needs.

  • CE5. Analyze business contexts, identify markets and customers, and establish marketing strategies through the use of advanced and innovative techniques.

  • CE6. Interpret legal regulations and institutional organization and manage business information.

  • CE7. Develop projects and proposals for innovative companies.

  • CE8. Organize the productive operations of the company.

  • CE9. Use mathematical tools and advanced statistical tools for decision making.

  • CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop a business idea.

  • CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

  • CE12. Generate strategic skills considering the environment as a project.

  • CE13. Create connections between people, collaborators, and companies by connecting people who under normal circumstances would not match.

  • CE14. Identify emerging sectors and business innovation strategies.

  • CE15. Gather and interpret data to make judgments that include reflection on relevant business issues.

  • CE16. Communicate properly orally and in writing in at least one third foreign language.

  • CE1. Interpret the principles of tourism in terms of its spatial, social, cultural, political, labor and economic dimension and identify the types of tourist spaces and destinations and the main tourist agents that operate in them, both public and private.

  • CE2. Analyze the impacts generated by tourism in its economic, social and environmental aspects and provide innovative solutions.

  • CE3. Analyze the main political-administrative structures of tourism and interpret the legal framework that regulates tourism activities.

  • CE4. Turn an "empirical" problem into a research project and draw conclusions.

  • CE5. Apply a strong customer service orientation and handle communication techniques.

  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

  • CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.

  • CE9. Work in different cultural media, providing solutions to the different problems that arise.

  • CE10. Gather and interpret significant data to make judgments that include a reflection on relevant business issues and be able to prepare a document that allows the transmission of information or an innovative business proposal in the field of tourism.

  • CE11. Manage tourist tourist areas in accordance with the principles of sustainability.

  • CE12. Master the operating procedures of accommodation, catering and tourism intermediation companies.

  • CE13. Interpret the strategy, objectives and public instruments of tourism planning.

  • CE14. Recognize and apply information and communication technologies (ICT) in the different areas of the tourism sector.

  • CE15. Interpret a public plan in the field of tourism and the opportunities that arise for the private sector.

  • CE16. Plan and manage the human resources of tourism organizations.

  • CE17. Recognize details of the operation of destinations, tourist structures and their business sectors worldwide.

  • CE18. Understand the characteristics of cultural heritage management and be able to develop innovative initiatives for its enhancement as a tourist attraction.

  • CE19. Detect the needs for the technical planning of tourist infrastructures and facilities.

  • CE20. Communicate properly orally and in writing in at least one foreign language.

General competencies
  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to generate ideas and solve problems, both individually and collectively.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

Description


The main objective of the course is to promote innovation in the design of facilities for leisure and tourism at a stage characterized by strong changes in the sector. New types of tourism have emerged due to the emergence of new communications and transport technologies in an increasingly globalized world. In turn, new generations of tourists with more sophisticated consumption habits, makes the design of traditional facilities are often obsolete today.

It is for this reason that the subject develops a methodology to design and implement facilities that adapt to new trends based on experimentation and Design Thinking.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes


Knowledge and practical application of the DesignThinking methodology to identify new types of market segments and niches.

Development of teamwork skills.

Use of online communication tools.

 

 

Working methodology


Theoretical sessions:

MD1. Master class: expository class sessions based on the teacher's explanation in which all students enrolled in the subject attend.

MD3. Presentations in multimedia formats.

MD4. Video capsules: resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight in their classes.

Guided learning:

MD5. Seminars: face-to-face format in small work groups. These are sessions linked to the theoretical sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.

MD7. Case study: dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.

Autonomous learning:

MD9. Solving exercises and problems: non-contact activity dedicated to solving practical exercises based on the data provided by the teacher.

MD11. Non-face-to-face tutorials: with telematic resources such as e-mail and ESCSET intranet resources.

 

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents


Topic 1. Innovation in the tourism sector
1.1. The importance of innovating in tourism 
1.2. Methodologies for innovation in tourism 
1.3. Case studies 


Subject 2. The new tendencies in the consumer of tourism 
2.1. Identification of customers' tourist experiences
2.2. Main characteristics of consumers
2.3. Market segmentation and consumption profiles

 

Subject 3. Design thinking (DT) for the development of tourist products
3.1. Concept of DT
3.2. Pillars of the DT
3.3. DT-based innovation process
3.4. Examples
3.5. Product / service design applying the DT methodology
 

Learning activities


AF1. Theoretical sessions

AF2. Seminars

AF3. Work in group

AF4. Individual work

AF5. Personal study

Evaluation system


The evaluation will take into account the following aspects with the weights indicated:

20% Participation in the classroom

10% Presentations of group work

40% Group work (Gender perspective: the bibliography must include at least two works by women)

30% Final exam 

There will be a recovery at the start of the second quarter. Only the exam will be retaken. For the group project and the part of participation in the classroom, the mark of the continuous evaluation will be maintained.

 

REFERENCES


Basic

Elejabeittia, Jon (2018). Coaching with Design Thinking (3ªEd.). Nextyou. Madrid.

Serrano Ortega, Manuel and Blázquez Ceballos, Pilar (2015). Design thinking: Leads the present. Create the future. ESIC Editorial.

Mootee, Idris (2014). Design Thinking for strategic innovation. Active company. 

Gasca, Juan and Zaragozá, Rafael (2014). Designpedia. 80 tools to build your ideas. LID Editorial.

Seelig, Tina (2012). inGenius: A Crash Course on Creativity. HarperOne.

Complementary

Antón Clavé, Salvador (2005). Theme Parks. Beyond leisure. Ed. Ariel.

De Pablo, Fernando and Lasa, Miren (2019). Draw it! Innovates, creates and communicates visually (4th Ed.). LID Editorial Empresarial.