TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Alex Araujo Batlle

Trimester: Second term

Credits: 4

Teaching staff: 

Benedict Maimi

Skills

Specific skills

  • E11_TUR_Manage territorial tourist areas in accordance with the principles of sustainability

  • E13_TUR_Interpret the strategy, objectives and public instruments of tourism planning

  • E15_TUR_Interpret a public plan in the field of tourism and the opportunities that arise for the private sector

Transversal competences

  • T1_TUR_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_TUR_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange

     

  • T5_TUR_Domain computer tools and their main applications for ordinary academic and professional activity

  • T3_TUR_Form critical and well-argued reasoning, using accurate terminology, specialized resources, and documentation that supports these arguments

  • T6_TUR_Develop tasks autonomously with a correct organization and timing of academic work

Description

  • Development of the concepts and criteria of territorial planning and planning
  • Adaptation of planning techniques and methods to the tourist reality
  • Integrated vision of the whole tourist activity from the perspective of the destination

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

Learning outcomes

  • Design planning and strategy in the management of tourist destinations to promote a more sustainable and innovative local development
  • Apply tourism planning techniques
  • Apply and evaluate the different models and typologies of the planning and management of tourist spaces
  • Assess public policies on tourism and relate economic aspects to the actions of public authorities and private actors.

Working methodology

Theoretical classes will be combined with the practical application of the competencies that are being achieved.

There will be professionals from the sector invited to the classroom and / or a company / tourist entity will be visited.

Development of activities and practical cases, analysis of texts and current news referring to strategies of planning and management of tourist destinations, debates in the classroom, etc.

The activities will be done both in small groups and individually.

Contents

Topic 1. The process of tourism planning

  • Territorial and strategic planning
  • Main types of plans
  • Key elements
  • Review, evaluation and control of plans

Topic 2. Preparation and budget management

  • Forecast, budget and control
  • Concept and purpose of the budget
  • The budget cycle
  • Budget type

Subject 3. Models of planning and management of different tourist destinations

  • Operation of destinations
  • Agents of the tourist destination
  • Case studies

Subject 4. Strategies of Communication of the destinations

  • Brand development
  • Brand crisis
  • Examples of good practice

Learning activities

AF1. Theoretical sessions

AF2. Seminars

AF3. Work in group

AF4. Individual work

AF5. Personal study

Evaluation system

The quarterly evaluation will take into account the following aspects with the weights indicated:

- Final exam of the term: 55% (it will be necessary to get a grade of 5 points out of 10 to be able to average)

- Group work: 30%

- Participation and activities in class: 15%

On retrieval, only the exam mark can be retrieved and the remaining marks will be saved.

REFERENCES

Basic

Anton, S. (2009): Introduction to the tourist space. Ed. UOC

Calabuig, J. (2009): Tourist destinations. Ed. UOC

Vancells A. (Coord), Pérez García, M. (co-author) (2007): Strategy and management of tourism in the municipality. Ed. UAB Publications Service

Valls, JF (2004): Management of sustainable tourist destinations. Ed. Management 2000.

Maimí, B (2010) Application of Tics in the development of tourist territories. ED CCM

Complementary

INTERNET

www.comunicatur.info

www.hosteltur.com