General information

Subject type: Mandatory

Coordinator: Alex Araujo Batlle

Trimester: First term

Credits: 4

Teaching staff: 

Judith Turrión Prats


Basic skills
  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study


  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues


Specific skills
  • E8_TUR_Manage different types of tourism entities defining objectives, strategies, trade policies and managing financial resources

General competencies
  • G1_TUR_Be able to work in a team, actively participating in tasks and negotiating dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G2_ADE_Be able to innovate by developing an open attitude to change and being willing to re-evaluate old mental models that limit thinking

Transversal competences
  • T1_TUR_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_TUR_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange


  • T5_TUR_Domain computer tools and their main applications for ordinary academic and professional activity

  • T3_TUR_Form critical and well-argued reasoning, using accurate terminology, specialized resources, and documentation that supports these arguments

  • T6_TUR_Develop tasks autonomously with a correct organization and timing of academic work


The main objective of the course is to promote innovation in the design of facilities for leisure and tourism at a stage characterized by strong changes in the sector. New types of tourism have emerged due to the emergence of new communications and transporte technologies in an increasingly globalized world. In turn, new generations of tourists with more sophisticated consumption habits, makes the design of traditional facilities are often obsolete today.

It is for this reason that the subject develops a methodology to design and implement facilities that adapt to new trends based on experimentation and Design Thinking.

Learning outcomes

Knowledge and practical application of the DesignThinking methodology to identify new types of market segments and niches.

Development of teamwork skills.

Use of online communication tools because it is a subject that Erasmus students can take.



Working methodology

Theoretical sessions:

MD1. Master class using Zoom: Lectures based on the teacher's explanation attended by all students enrolled in the subject.

MD3. Presentations in multimedia formats.

MD4. Video capsules: Resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight in their classes.

Guided learning:

MD5. Seminars: Face-to-face format in small work groups. These are sessions linked to the theoretical sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.

MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.

Autonomous learning:

MD11. Non-face-to-face tutorials: The student will have telematic resources such as e-mail and ESCSET intranet resources.

MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by the teacher.


This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.


Topic 1. Innovation in the tourism sector
1.1. The importance of innovating in tourism 
1.2. Methodologies for innovation in tourism 
1.3. Case studies 

Subject 2. The new tendencies in the consumer of tourism 
2.1. Identification of customers' tourist experiences
2.2. Main characteristics of consumers
2.3. Market segmentation and consumption profiles


Subject 3. Design thinking (DT) for the development of tourist products
3.1. Concept of DT
3.2. Pillars of the DT
3.3. DT-based innovation process
3.4. Examples
3.5. Product / service design applying the DT methodology
      3.5.1. Identification of needs and problems according to the type of demand
      3.5.2. Making empathy maps
      3.5.3. Product / Service design applying the DT methodology
      3.5.4. Design of an experimentation system to test the main hypotheses of the project
      3.5.5. Application of Evidence Assessment, Confirmation or Refutation
      3.5.6. Product / Service readjustment based on results
      3.5.7. Final prototyping
      3.5.8. Sales system design and customer loyalty

Learning activities

AF1. Theoretical sessions

AF2. Seminars

AF3. Work in group

AF4. Individual work

Evaluation system

The evaluation will take into account the following aspects with the weights indicated:

10% Participation in the classroom

20% Presentations of group work

40% Group work (Gender perspective: the bibliography must include at least two works by women)

30% Final exam 

There will be a recovery at the start of the second quarter. Only the exam will be retaken. For the group project and the part of participation in the classroom, the mark of the continuous evaluation will be maintained.




Elejabeittia, Jon (2018). Coaching with Design Thinking (3ªEd.). Nextyou. Madrid.

Serrano Ortega, Manuel and Blázquez Ceballos, Pilar (2015). Design thinking: Leads the present. Create the future. ESIC Editorial.

Mootee, Idris (2014). Design Thinking for strategic innovation. Active company. 

Gasca, Juan and Zaragozá, Rafael (2014). Designpedia. 80 tools to build your ideas. LID Editorial.

Seelig, Tina (2012). inGenius: A Crash Course on Creativity. HarperOne.


Antón Clavé, Salvador (2005). Theme Parks. Beyond leisure. Ed. Ariel.

De Pablo, Fernando and Lasa, Miren (2019). Draw it! Innovates, creates and communicates visually (4th Ed.). LID Editorial Empresarial.