General information

Subject type: Mandatory

Coordinator: Alex Araujo Batlle

Trimester: First term

Credits: 6

Teaching staff: 

Alexandra Mason Llorente


Basic skills
  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study


  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues


Specific skills
  • E1_AdE_Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning


  • E12_AdE_Generate strategic skills by considering the operating environment as a project and establishing long-term, large-scale guidelines


General competencies
  • G1_ADE_To be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G2_ADE_Be able to innovate by developing an open attitude to change and being willing to re-evaluate old mental models that limit thinking

  • G3_ADE_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and leisure management contribute to training citizens and citizens for a just, democratic society based on a culture of dialogue and peace

Transversal competences
  • T1_ADE_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_ADE_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange

  • T3_ADE_Show entrepreneurial leadership and leadership skills that build self-confidence and reduce fear of risk

  • T4_ADE_Dominate computer tools and their main applications for ordinary academic and professional activity


The general objective of the subject is to generate new business ideas or innovative business lines and to propose its business model. 

Learning outcomes

-Evaluate opportunities that can be transformed into viable businesses.

- To creatively develop innovative processes of new business concepts and / or products / services.

- Create a Minimum Viable Product (PMV) of the product / service to test the market

- Implement a business idea taking into account the analysis of the context 

Working methodology


Theoretical sessions 

MD1. Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.

MD2. Lectures: Face-to-face or streaming sessions, both in the university classroom and in the framework of a high institution, in which one or more specialists present experiences or projects to students. 

MD3. Presentations: Multimedia formats that serve as support for face-to-face classes 

MD4. Video capsules: Resource in video format, which includes contents and demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as they want the ideas or proposals that the teacher needs to highlight in class. 

Autonomous learning 

MD10. Research and critical reading of articles. Students start from a working hypothesis that they are developing, following the phases of the research methodology, including the critical reading of articles. 

MD11. Non-face-to-face tutorials: for which students will have telematic resources such as e-mail and ESCSET intranet resources.



MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key. 

MD6. Debate and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject is looking for. The debates have a start and end date and are energized by the teacher.  



1.1. Inspiration 

1.2. problem     

1.3. Core Team 

1.4. Solution 


2.1 Prototesting 

2.2 Competitive Landscape 

2.3 Target and Market 

2.4 Ecosystem 



3.1 The Marketing Plan from the customer's perspective (4C's)

3.2 The marketing budget

3.3 The sales plan

3.4 KPIs and Marketing Metrics  


3.1 fire 

3.2 Version One 

3.3 Go to market strategy 


4.1 Market potential 

4.2 Impact 

4.3 Results  


1. Margins

2 Cash Flow 

3. Funding 



Learning activities

- Devise an innovative solution for a market need 

- Validate the business idea by creating and validating an MVP 

- Develop the launch of the business idea

- Describe the scalability and impact of the business

- Design the financial plan of the business


Evaluation system

Assessment Percentage

SE2. Individual and / or group work: punctual deliveries. Complete content and adjusted to the request. Quality in the presentation


SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members


SE4. Exam: Development of ideas applied to learned concepts


The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case study of companies. You need to have delivered and scored all the activities of the quarter to be able to take the exam. A minimum grade of 5 out of 10 is required to pass the exam and the subject.

In recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.

A student who has not applied for the first call CANNOT apply for recovery.



Rebelbase: The new way to become an entrepreneur - Let your inner innovator out

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.

Rogers, EM (2010). Diffusion of innovations. Simon and Schuster.

Reis, E. (2011). The lean startup. New York: Crown Business, 27.


Blank. S & Dorf. B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

The Successful Business Plan: Secrets and Strategies by R. Abrams and E. Kleiner (2010)

Copeland, T., Koller, T., Murrin, J. (2005) Valuation: Measuring and Managing the Value of the Companies.