What are you looking for?
Check the schedules of the different groups to know the language of teaching classes. Tot i que el material pot estar en qualsevol dels tres idiomes (català, castellà o anglès).
CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.
CE9. Apply technological tools for the use of business resources through Marketing.
CE10. Analyze and evaluate the role of digital communities and social media in business.
CE13. Identify the basic tools of e-Marketing.
CE14. Apply the knowledge acquired to the management of digital communities.
CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.
CT1. Communicate properly orally and in writing in the two official languages of Catalonia.
CT4. Master computer tools and their main applications for ordinary academic and professional activity.
The aim of this course is to learn how to define, plan, execute and evaluate a strategy in Social Networks. Based on a group project, the channels, strategies and different diagnosis and monitoring tools will be worked on in a strategy in the Networks. From the role of social networks in the context of web 2.0, the role of influencers to concepts such as Leads, KPIs or metrics, are worked on and incorporated into the different phases of the SM strategy.
|a. Theoretical sessions||
MD1. Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.
MD2. Lectures: There will be two sessions with lecturers in the classroom that will link the theoretical part with experiences in the professional field.
|b. Guided learning||
MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.
MD7. Case studies: Two specific case studies will be worked through various dynamics with face-to-face and non-face-to-face part. These cases will be linked to activities.
|c. Autonomous learning||
MD10. Research and critical reading of articles: Various research works related to case studies and current articles will be proposed.
MD11. Non-face-to-face tutorials: for which the student will have telematic resources such as e-mail and ESCSET intranet resources.
This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.
The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.
The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.
Topic 1. The social media plan
Item 2. Research and analysis
Item 3. The connectors
Item 4. Planning and management of social media campaigns
Subject 5. Creation and cure of contents
Item 6. Execution of the social media plan
Item 7. Measurement, visualization and optimization of the plan
Subject 8. Advertising in social networks
a. Master classes
b. Seminars and presentations
c. Work in group
d. Individual work
e. Personal study
The assessment system is divided into continuous assessment activities (60%) and a final exam (40%).
Summary of the evaluation system:
|Individual activities. Cases||10%|
|Group activities. Cases||15%|
|SM strategy exhibitions||15%|
|Group project. Strategy SM||20%|
It is necessary to obtain a mark equal or superior to 5 out of 10 in the final exam to be able to do average with the other parts of evaluation of the asignatura.
Cases (individual and group) will be delivered via moodle with a 9am dead-line on the designated date. The date of each task is marked in the Schedule and will be discussed in the first class of the subject.
They will not be accepted via email or any medium other than the moodle task.
Tasks delivered beyond the final date and up to 24 hours later will have 1 penalty point on the grade. No tasks will be accepted beyond 24 hours.
In the recovery period only 40% of the final exam can be recovered. To recover you must obtain a minimum grade of 5 out of 10 to calculate the average of the subject.
A student who has not applied for the first call CANNOT apply for recovery.
Deighton, John & Kornfeld, Leora (2006) "Case study: United Breaks Guitars". Harvard Business Publishing
Gladwell, Malcolm (2002) "The Tipping Point: How Little Things Can Make a Big Difference". Back Bay Books (January 7, 2002)
Christakis, Nicholas A. & Fowler, James H. (2011) "Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives - How Your Friends 'Friends' Friends Affect Everything You Feel, Think, and Do". Back Bay Books; Reprint edition (January 12, 2011)
Barcelona University. (2012). "White Paper on Social Networks of the University of Barcelona". [Internet]. Available at: http://www.ub.edu/web/ub/galeries/documents/noticies/llibre_blanc_UB.pdf
David S. White and Alison Le Cornu (2011). Visitors and Residents: A new typology for online engagement. First Monday, Volume 16, Number 9 - 5 September 2011 http://journals.uic.edu/ojs/index.php/fm/article/viewArticle/3171/3049
McGruer, D. Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business. Wiley
Dodson, I. (2016). The Art of digital marketing: The definitive guide to creating strategic, targeted and measurable online compaigns. New Jersey: Wiley.
Williams, J. (2016). Social media: Marketing strategies for rapid growth using Facebook, Twitter, Instagram, Linkedin, Pinterest & Youtube. Wrocław: Amazon.