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MARKET ANALYSIS WITH PREDICTIVE ANALYSIS.
Advise customers of logistics services, to make decisions that pursue the success of their business adventure.
Carry out studies of potential markets in order to find new customers and new services.
Carry out market research, with multidisciplinary groups, where the segregation of functions is an essential tool.
Recognize the competition, its strengths and weaknesses, to define the appropriate strategies
Master class: Lectures based on the teacher's explanation attended by all students enrolled in the subject.
Presentations: Multimedia formats that support face-to-face classes.
Practical exercises: To complement the theoretical explanations, practice of solving exercises.
Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation.
Fundamentals of market research
Data types, variables and measurements
Single and multiple regression model
Logistic regression model
Poisson and Binomial Negative Regression Model
Decision Trees and Random Forest
It will consist of the continuous evaluation, with the following percentages:
40%: Continuous evaluation
60%: Final exam
The continuous assessment (40% of the mark) will consist of completing different test-type questionnaires at the end of each of the topics presented in class.
The final exam (60% of the mark) consists of 2 parts. One part with test-type questions and one part with open-ended questions.