General information


Subject type: Optional

Coordinator: Jesus Ezequiel Martínez Marín

Trimester:3

Credits: 3

Teaching staff: Paula Bel Piñana

Description


MARKET ANALYSIS WITH PREDICTIVE ANALYSIS.

Learning outcomes


  • Advise customers of logistics services, to make decisions that pursue the success of their business adventure. 

  • Carry out studies of potential markets in order to find new customers and new services. 

  • Carry out market research, with multidisciplinary groups, where the segregation of functions is an essential tool. 

  • Recognize the competition, its strengths and weaknesses, to define the appropriate strategies 

Working methodology


Theoretical sessions 

  • Master class: Lectures based on the teacher's explanation attended by all students enrolled in the subject. 

  • Presentations: Multimedia formats that support face-to-face classes. 

 

Guided learning 

  • Practical exercises: To complement the theoretical explanations, practice of solving exercises. 

  • Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation. 

Contents


  • Fundamentals of market research 

  • Data preparation 

  • Data types, variables and measurements 

  • Single and multiple regression model 

  • Logistic regression model 

  • Poisson and Binomial Negative Regression Model 

  • Decision Trees and Random Forest 

Learning activities


Theoretical sessions 

  • Master class

  • presentations

 

Guided learning 

  • Practical exercises

  • Case study 

 

Evaluation system


It will consist of the continuous evaluation, with the following percentages: 

 

  • 40%: Continuous evaluation 

  • 60%: Final exam 

 

The continuous assessment (40% of the mark) will consist of completing different test-type questionnaires at the end of each of the topics presented in class. 

 

The final exam (60% of the mark) consists of 2 parts. One part with test-type questions and one part with open-ended questions.