What are you looking for?
Classes and presentations will be in Catalan. Els materials de suport estaran en l'idioma original que s'han elaborat podent ser català, castellà o anglès.
B3_Students have the ability to gather and interpret relevant data (usually within their area of study), to make judgments that include reflection on relevant social, scientific or ethical issues
B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences
B5_That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy
EFB6_Adequate knowledge of the concept of company, institutional and legal framework of the company. Organization and management of companies
ESI1_Ability to integrate Information and Communications Technology solutions and business processes to meet the information needs of organizations, enabling them to achieve their goals effectively and efficiently, thus achieving competitive advantage
T1_That students know a third language, which will be preferably English, with an adequate level of oral and written form, according to the needs of the graduates in each degree
T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources
Give notions of corporate communication techniques and the use of the Internet for marketing, and study the technological basis that makes these techniques possible. The problem will be analyzed from a corporate point of view and the technical solutions and their limitations. In the practical part there will be different analyzes of data obtained from social networks.
This subject has methodological and digital resources to make it possible in person for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.
1.- Introduction. Web 2.0 and marketing
2.- User data
3.- Social Networks
4.- Content Analysis
5.- recommendation systems
18% Practice 1.
18% Practice 2.
18% Practice 3.
6% Class Activities
40% Written test
You need at least a 4 on the written test to make an average
Only the written test is recoverable
Gladwell, Malcolm (2013). The Tipping Point. taurus ISBN-13: 978-8430606344
Christakis, Nicholas A. (2010). Connected. taurus ISBN-13: 978-6071104434
The Cluetrain Manifesto. http://www.cluetrain.com/
Easley, David, Kleinberg, John. (2010) Networks, Crowds, and Markets: Reasoning About a Highly Connected World. Cambridge University Press. http://www.cs.cornell.edu/home/kleinber/networks-book/
Hanneman, R., Riddle, M. (2005) Introduction to Social Networks Methods. http://faculty.ucr.edu/~hanneman/nettext/
Jenkins, Henry (2015). Transmedia Culture: The creation of content and value in a networked culture. Gedisa. ISBN-13: 978-8497848442
Holiday, Ryan (2014). Growth Hacker Marketing: The Future Of Social Media And Advertising. Anaya Multimedia. ISBN-13: 978-8441535749