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Universitat Empresa
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Informació general

Càrrec: Professor

Despatx: 8

Correu electrònic: asamper@tecnocampus.cat

ORCID code: Visitar

Categoria professional: Doctor

Descripció del perfil acadèmic, investigador i/o professional

My research line during the PhD concerned Digital Leisure (Videogames field of study), and I was methodologically focused in Game User Research. As researcher, I achieved my PhD (University Rovira i Virgili, Spain) with impact publications - for two JCR journals and CHI Play - among others. I collaborated in research with the University of Lincoln (UK) and the Authonomous University of Barcelona (Spain). I've published in international conferences and book chapters from then. I left temporary the academy to get experience in the video games' industry. I worked for Delirium Studios - a well-known and award winning Spanish indie game developer. -, as Game User Researcher and in charged of International Relations. To that end, I took advantage of the already learnt skills in the academy. For instance, I applied agile research methods for user research and interacted with publishers and specialized international press to get visibility for the studio. From that point on I've been professor in Videogames production, Agile, Gamification, Internationalization, Leisure and recreation as economic activities, Marketing, Leadership, etc. for many different universitary centres, as freelancer. Always trying to have a balanced relationship among academy and industry worlds, I attended and gave several talks in academic and industry related conferences, both in the Tourism and Leisure sectors. Furthermore, I am referee and in touch with several associations, such as, for instance, Espacual (for improvements in qualitative research) or IGDA (for insights in games development).

Formació i Experiència Professional

Formació Acadèmica

Titulació Institució
DOCTORA EN TURISME I OCI - ESPECIALITZACIÓ OCI DIGITAL UNIVERSITAT ROVIRA I VIRGILI
MÀSTER EN DIRECCIÓ I PLANIFICACIÓ DEL TURISME I L`OCI - ESPECIALITZACIÓ INVESTIGADORA UNIVERSITAT ROVIRA I VIRGILI
GRAU EN TURISME I OCI - ESPECIALITZACIÓ EQUIPAMENTS D`OCI Y HOSTELERÍA/RESTAURACIÓ UNIVERSITAT ROVIRA I VIRGILI

Activitat científica

Articles

Any publicació Títol Autor

2017

 EL OCIO DIGITAL EN LA CONFIGURACIÓN DE MARCOS NORMATIVOS: UNA MIRADA A TRAVÉS DE LA PRÁCTICA CO-CREATIVA DE VIDEOJUEGOS ONLINE

SAMPER-MARTÍNEZ, A., SÁNCHEZ-BERGARA, S., GARCÍA-ÁLVAREZ, E.

2017

 CUANDO EL OCIO DIGITAL "SALE DE LA PANTALLA": LA INVASIÓN DE POKÉMON GO

SAMPER-MARTÍNEZ, A., CUENCA-AMIGO, J., MONTEAGUDO, M.J., LÓPEZ-SINTAS, J.

2015

 LA EXPERIENCIA CO-CREATIVA DEL JUGADOR DE JUEGOS SOCIALES: DEL COMPROMISO A LA PÉRDIDA EN LA RECONFIGURACIÓN DEL MODELO DE NEGOCIO

GARCÍA-ÁLVAREZ, E.; SAMPER-MARTÍNEZ, A.; LÓPEZ-SINTAS, J.

2011

 CO-PRODUCTION OF A CO-CREATIVE LEISURE: THE SOCIAL GAME RESTAURANT CITY ON FACEBOOK.

GARCÍA ÁLVAREZ, ERCILIA; LÓPEZ SINTAS, JORDI; SAMPER MARTÍNEZ, ALEXANDRA

2021

 THINK GLOBAL, ACT LOCAL. UN MÉTODO DE DIÁLOGO EPISTEMOLÓGICO PARA REDUCIR LA BRECHA ENTRE UNIVERSIDAD-EMPRESA EN EL ÁMBITO DEL MARKETING

RUIZ-MUNZÓN, N.,SAMPER-MARTÍNEZ, A., MASÓ-LLORENTE, A.